OTC Product Manager
1 week ago
Define product strategy in agreement and implement supporting tactical plans/projects.
- Develops brand strategy, promotional campaigns & tactical plans within marketing budgets
- Prepares content of Integrated Brand Teams and Launch Teams.
- Runs market research programs & market insights for responsible brand and monitors /anticipates market development
- Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
- Coordination of Integrated Product Strategy Plan, and monitoring the execution of objectives
- Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
- Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
- Identifies area market insights and opportunity via customer interactions
- Executes central marketing activities as well as regional initiated marketing activities
- Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
- Compliance with applicable policies, procedures and other regulations
- Within assigned territory, develop business through specific projects and services and initiatives at center / hospital / ASL / territorial outpatient clinic level.
- Map key services to patients (patient support program)
- Monitor execution of regional/local tactics, assuring excellence and coherence with Sandoz strategy & customer needs
- Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory
**Commitment to Diversity & Inclusion**:
- Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve._
**Minimum requirements**
- Medical background (Pharmacists/Physician/Veterinarian)
- Minimum of 2 years working in similar position
- Demonstrate strong competencies and proven performance track record of meeting or exceeding goals.
- Experience in managing OTC portfolio or nutrition products is mandatory.
- Experience in running advertising campaigns is mandatory.
**Division**
- SANDOZ**Business Unit**
- Commercial OPS SIR SZ**Country**
- Egypt**Work Location**
- Cairo**Company/Legal Entity**
- HEXAL EGY**Functional Area**
- Marketing**Job Type**
- Full Time**Employment Type**
- Regular**Shift Work**
- No**Early Talent**
- Yes
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