Sr Mktg Mgr. Downstream Africa

4 months ago

مصر, Egypt Medtronic Full time

**BUSINESS TITLE**:Downstream Marketing Leader Africa**

**LOCATION**:South Africa or Egypt***:
MAIN PURPOSE OF JOB

Responsibilities may include the following and other duties may be assigned.

Responsible to lead a team to execute and implement all marketing activities, including marketing strategies, market development projects, product/portfolio plans, and launch activities in Africa region. Your team will support the Country/Cluster/Business Leaders and their teams in executing and implementing innovative projects for meeting financial objectives of sales, market share, and profitability.

MAIN JOB DUTIES/RESPONSIBILITIES

Reporting directly to Vice President, CEMA Strategic Marketing Enterprise (SME), the job holder will manage the execution of aligned marketing & market development strategies in the region to ensure competitive advantage. Your responsibility will require travels to the countries within the region with a rate of up to 70% of the time.

In close collaboration with other enablers and functions, Downstream Marketing Lead plays a key role in executing the strategies, a success by creating a tailored approach that reflects the dynamics of the portfolios and therapies in the region, while maintaining budgetary stewardship and a close eye on profitability and gain in market share.

**Responsibilities may include the following and other duties may be assigned.
- As a leader in the Downstream Marketing & Market Development organization, supporting and leading a team to foster and advance best practice marketing & market development within AFRICA marketing organization with the purpose of driving sustainable growth and patient benefit

- Directs the implementation and execution of AFRICA marketing strategies for specific portfolios and therapies by prioritization frameworks (Country segmentation and APM - Active Portfolio Management).

- Identifies unmet customer requirements and new business opportunities and provides vision, focus, and input to AFRICA SME teams and Regional Leadership Team.

- Drive product and therapy marketing plans, including segmentation, competitive strategy, selling strategies, advertising with core brand equity, and promotional program development with a metrics-based approach to measuring the effectiveness of marketing tactics to drive plan refinement

- Work with regional sales teams to develop commercial plans and launch plans in conjunction and in consultation with branding, training & operations that meets or exceeds customer expectations

- Determines the profitability and viability of new products or product enhancements and feeds CEMA Upstream Marketing Team.

- Track competitive activities, proactively develop key marketing campaigns and work closely with portfolio/therapy marketing team members to understand changing market dynamics

- Identify and maintain strong relationships with key opinion leaders, customers, professional associations, and advisory boards and create annual marketing communications accordingly

- Facilitates and coordinates marketing activities within geographic areas to increase teamwork and build partnerships

- Leads and coordinates best-in-class product launches and product positioning activities.

- Interacts directly with CEMA Upstream Marketing Leads to identify new marketing and therapy development opportunities, product positioning, messaging, and forecasting for new product opportunities

- Provide strategic planning support to AFRICA commercial, enabler and functional leaders including maintenance of Marketing & Market Development related execution templates and framework/dashboard

- Manage and develop a direct staff, attract top talent and provide professional development opportunities to staff

- Lead and mentor the team to work with salesforce to create demand, enable sales, increase awareness and drive market share for assigned product responsibilities

- Create pricing strategies with the team by analyzing competitive products and market needs.

- Partner with the HCP ER team to design, develop, and implement programs including surgeon visitations, cases observations, and other solutions that enhance training and education

- Responsibilities may also include coordinating trade show activities, website development, executing e-commerce and digital marketing strategies, and tracking marketing campaigns to evaluate results and provide recommendations for future marketing promotions.

**AFRICA Downstream Marketing Leader i**
**s**
**someone who:
- is a naturally quantitative, analytical person who can synthesize complex data and derive new strategic insights
- can create effective ways to summarize and communicate those insights in ways that are concise, compelling, highly defensible, and actionable
- is equally comfortable working with detailed analysis and high-level strategy
- is globally seasoned and appreciative of local geographic/country-specific nuances
- can gain and project informal authority, trust, and confidenc

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