Head of Marketing
3 months ago
**Industry: Cosmetics**
**Our client is a leading company in Cosmetics**
**Position Overview**:
The Head of Marketing is responsible for developing and executing marketing strategies that align with the overall business objectives. You will lead the marketing department, manage the brand, and drive customer engagement through various channels.
**Key Responsibilities**:
- Develop and implement comprehensive marketing strategies that drive brand awareness and sales growth.
- Lead and mentor a team of marketing professionals to achieve optimal performance and development.
- Conduct market research to identify trends and opportunities for growth.
- Manage advertising and promotional activities across multiple channels including digital, print, and social media.
- Collaborate with sales, product development, and customer service teams to create a cohesive brand message.
- Analyze marketing metrics to assess the effectiveness of campaigns and strategies.
- Oversee budget allocation for marketing initiatives while ensuring effective resource management.
- Build and maintain relationships with external partners and vendors.
**Requirements**:
1. Bachelor’s degree in Marketing, Business Administration, or related field.
2. 8+ years of marketing experience, with at least 5 years in a managerial role.
3. Proven experience in developing marketing strategies and executing successful marketing campaigns.
4. Strong analytical skills and experience with marketing analytics tools.
5. Excellent leadership and team management abilities.
6. Exceptional communication skills (both verbal and written).
7. Familiarity with digital marketing channels and techniques.
8. Ability to work in a fast-paced, dynamic environment.
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