Partner Marketing Manager Egypt

7 hours ago


القاهرة, Egypt IBM Full time

Introduction
**At IBM, work is more than a job - it's a calling**: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
As a Partner Marketing Manager for Egypt you are supporting a specific geography and taking direction from MEA Ecosystem Marketing Leader, to develop excellent marketing interlock with partners, sellers, marketing teams and internal stakeholders and design a best-in-class co-marketing engine and programs experience to business partners, across Business Units.
**Your responsibilities will be**:
Lead end-to-end marketing planning, execution and performance for an assigned set of business partners:
Provides details on quarterly guidance (cross Business Unit and integrated with IBM-led marketing campaigns);
Coaches partners in defining their marketing plans (through co-marketing execution, New Client Acquisition focus & offeringss), optimizing campaign development, execution and performance management;
Advises business partners on developing marketing plans, covering all aspects of IBM marketing (targeting Marketing Sourced Revenue);
Coordinates and supports the timely and compliant approval of Marketing Activity Plans for assigned business partners according to IBMs T&C and audit requirements;
Plans and manages marketing enablement for assigned business partners, marketing progression activities to grow overall partner revenue with IBM;
Support the execution of the events plan for Business Partners in your country/ region
Manage co-marketing funds assigned to Business Partners
Advocate for the value of business partners across IBM Marketing and Sales:
Collaborates with GEO team and Field marketing teams to provide to assigned business partners quarterly and ongoing marketing guidance, in line with marketing strategy and local market specifics;
Represents business partners in routes to market design (via local Marketing team);
Integrates business partners in IBM Marketing campaigns & events (in collaboration with IBM Field Marketing).
Work on skills development for assigned set of business partners:
Advocates and enables business partner transformation to digital marketing (i.e. drive to My Digital Marketing, Seismic, IBM Training);
Advises on skill progression and tier benefits and closely guides business partners on reaching the appropriate level.
Communication on benefits, eligibility, enablement, digital marketing news;
Identifies and assists in building the business partner stories (internal and external);
This is a Hybrid role, attendance to the office will be required only 3 times per week.
Required Technical and Professional Expertise
Previous experience in working with and for business partners.
Understand evolving partner Ecosystem landscape, partner business models, how partners create demand, and relationships between vendors and partners.
Previous experience in digital marketing and performance management, customer experience, and/or customer service roles.
Ability to think logically, to analyze pipeline and performance information and suggest corrective actions.
Strong networking, negotiation and influencing skills with marketing and sales colleagues.
Strong ability to communicate and collaborate across functions and geographies.
Writing and presentations skills.
Organization skills and good attention to detail.
Client centric attitude.
Proficiency in Microsoft Office tools.
Fluent in English.
Bachelor or Master‘s Degree.
Preferred Technical and Professional Expertise
Partner marketing experience in a B2B environment in Egypt, having first-hand experience and a track record of successfully developing marketing strategy and programs
Have digital marketing expertise and track record of running successful campaigns
Highly collaborative - able to represent ecosystem in meetings and discussions, building effective teaming relationships within ecosystem marketing and with other marketing and business areas
About Business UnitIBM Systems helps IT leaders think differently about their infrastructure. IBM servers and storage are no longer inanimate - they can understand, reason, and learn so our clients can innovate while avoiding IT issues. Our systems power the world’s most important industries and our clients are the architects of the future. Join us to help build our leading-edge technology portfolio designed for cognitive business and optimized for cloud computing.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are gro



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