B2B Cold Outbound Email Marketing Strategist

2 months ago


Cairo, Egypt Project Growth Full time

B2B Cold Outbound Email Marketing StrategistKey Responsibilities:

  • Cold Email Copywriting: Craft compelling email content tailored to the target audience, focusing on engaging potential leads through clear and persuasive communication.
  • Email Strategy Development: Design comprehensive email marketing strategies emphasizing lead nurturing and conversion optimization, devoid of hands-on campaign setup.
  • List Segmentation and Targeting: Segment email lists effectively to ensure messages are personalized and targeted, maximizing engagement and improving response rates.
  • A/B Testing: Implement rigorous A/B testing to refine various elements of email campaigns, aiming to enhance metrics such as open rates, click-through rates, and overall conversions.
  • Collaborative Content Creation: Collaborate closely with the team to create compelling email narratives that resonate with potential leads.
  • Analytics and Reporting: Monitor and analyze email campaign performance, using insights to guide and improve future strategy.

Qualifications:

  • Email Marketing Experience: Demonstrated success in email marketing, particularly in B2B lead generation and cold outbound campaigns.
  • Proficiency in Email Strategy Tools: Deep understanding of email marketing tools focused on strategy and analysis, rather than technical email setup.
  • Data-Driven Approach: Strong analytical skills to assess marketing metrics and adapt strategies effectively.
  • Communication Skills: Exceptional written communication skills for crafting clear and persuasive email content.
  • Attention to Detail: Meticulous attention to the nuances of email strategy and content creation.
  • Team Collaboration: Ability to work effectively both independently and within a team environment.


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