Klaviyo Email Marketing Specialist
4 weeks ago
Klaviyo Email Marketing SpecialistKey Responsibilities:
- Workflow and Automation: Design and implement Klaviyo workflows and automation that effectively nurture leads and engage customers.
- Audience Segmentation: Strategically segment audiences to tailor campaigns for different products, launches, and customer behaviors.
- Campaign Testing: Conduct A/B tests to identify the most effective email campaigns, utilizing analytics and tracking to measure success.
- Copywriting: Craft compelling email content that resonates with the target audience, enhancing brand message and product offerings. The ability to also design those emails is a huge advantage.
- Performance Analysis: Monitor and analyze campaign performance to continuously refine strategies and improve engagement and conversion rates.
What Success Looks Like:
- Increased Engagement: Your targeted email campaigns lead to higher open rates, engagement, and conversions, driving growth and customer loyalty.
- Creative Campaigns: You’ve successfully merged copywriting and design skills to create email campaigns that beautifully represent the brand and captivate the audience.
- Data-Driven Optimization: Through A/B testing and analytics, you’ve identified key performance drivers and optimized email marketing strategies for maximum impact.
Qualifications:
- Proven B2C email marketing experience, with a focus on Klaviyo platform management.
- Experience in creating and managing email workflows, automation, and audience segmentation.
- Strong copywriting skills, with the ability to craft engaging email content.
- Email design skills, with proficiency in creating visually appealing email templates (highly advantageous).
- Familiarity with A/B testing methodologies and email marketing analytics.
- Excellent time management skills and the ability to work in EST hours.
- Passionate about art and design, with an understanding of how to communicate with art enthusiasts effectively.
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