Digital Marketing Lead

3 months ago


Cairo, Egypt SCOPE Communications and Advertising Full time
Responsibilities:
  • Meeting with the sales and marketing team to discuss digital marketing strategies.
  • Designing and implementing online marketing strategies across all digital platforms.
  • Managing the company’s social media platform and web advertising.
  • Developing social media strategies.
  • Identifying the latest trends and technology within the industry.
  • Analyzing site traffic including click navigation, shopping patterns, and purchase conversion.
  • Assessing the online user experience and developing strategies to increase NPS.
  • Maintaining customer communications with weekly reports, news articles, and industry guides.
  • Monitoring and maintaining the media budget.
  • Preparing and presenting digital marketing reports.


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