Senior Specialist Digital Marketing

4 weeks ago


Cairo, Egypt Allianz Egypt Full time

Responsibilities:
• Design digital media campaigns aligned with business goals
• Execute all digital marketing, including SEO/SEM, App Store optimization, marketing database, email, social media, and display advertising campaigns
• Efficiently working within the scope of the digital marketing budget
• Track and measure SEO and Google Analytics metrics and provide reports
• On-board, use and assess different listening tools in the market and use it for monthly reporting and insights
• Coordinate the creation of digital content
• Monitor all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify market trends and insights
• Collaborate with team and Unit Manager to create landing pages and optimize the user experience
• Create and execute Influencers, bloggers & industry professionals' discovery and outreach strategies and lead negotiations for best collaboration deals
• Measure digital traffic and monitor website performance
• Analyze campaigns performance optimize paid advertising campaigns accordingly
• Report on the growth and the performance of Allianz Egypt digital assets



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