Senior Specialist Digital Marketing

2 weeks ago


Cairo, Cairo, Egypt Allianz Egypt Full time

Responsibilities:

  • Design digital media campaigns aligned with business goals
  • Execute all digital marketing, including SEO/SEM, App Store optimization, marketing database, email, social media, and display advertising campaigns
  • Efficiently working within the scope of the digital marketing budget
  • Track and measure SEO and Google Analytics metrics and provide reports
  • On-board, use and assess different listening tools in the market and use it for monthly reporting and insights
  • Coordinate the creation of digital content
  • Monitor all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Identify market trends and insights
  • Collaborate with team and Unit Manager to create landing pages and optimize the user experience
  • Create and execute Influencers, bloggers & industry professionals' discovery and outreach strategies and lead negotiations for best collaboration deals
  • Measure digital traffic and monitor website performance
  • Analyze campaigns performance optimize paid advertising campaigns accordingly
  • Report on the growth and the performance of Allianz Egypt digital assets


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