Media Buyer

1 month ago


Cairo, Egypt The benchmark Full time
Job DescriptionMedia Buyer Responsibilities:
  • Conducting market research and analyzing demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
  • Developing advertising strategies and campaigns with marketing teams to most effectively reach the desired audience.
  • Sourcing and presenting audience data and advertising proposals to management for feedback.
  • Proofreading advertising material before launching campaigns.
  • Coordinating and overseeing the development and launch of campaigns.
  • Managing budgets and monitoring campaigns costs and ROI metrics.
  • Tracking and presenting campaign data such as views, click-throughs rates, engagements, and customer conversion rates.
  • Building and maintaining a network of advertising agents and broadcasting networks.
  • Monitoring audience and media trends, practices, and new technologies.


Job RequirementsMedia Buyer Requirements:
  • Bachelor's degree in advertising, marketing, communications, or similar.
  • Minimum of three years of experience as a media buyer or similar.
  • Good understanding of media analytics tools such as Videomail, and Google Analytics.
  • Strong computer skills with programs such as MS Office, Google Suite, and Facebook Business Manager.
  • Experience in a variety of advertising mediums including print, radio, television, film, and social media.
  • Excellent financial skills and the ability to manage large budgets.
  • The ability to collaborate with others and work as part of a team.
  • Exceptional organizational and project management skills.
  • Strong communication and networking abilities.
  • Excellent interpersonal and negotiation skills.

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