Performance Media Buyer

1 month ago


Cairo, Egypt marketing startegy Full time
Responsibilty:
  • Conducting market research and analyzing demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
  • Developing advertising strategies and campaigns with marketing teams to most effectively reach the desired audience.
  • Sourcing and presenting audience data and advertising proposals to clients for feedback.
  • Proofreading advertising material before launching campaigns.
  • Coordinating and overseeing the development and launch of campaigns.
  • Negotiating with advertising sales agents to ensure the most cost-effective deal structures.
  • Managing budgets and monitoring campaigns costs and ROI metrics.
  • Tracking and presenting campaign data such as views, click-throughs rates, engagements, and customer conversion rates.
  • Building and maintaining a network of advertising agents and broadcasting networks.
  • Monitoring audience and media trends, practices, and new technologies.

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