Marketing Communication Manager

4 weeks ago

Cairo, Egypt Tawzef for Recruitment & HR Consultancy Full time
Work collaboratively to strategically plan develop and execute marketing campaigns to market ICHS s diverse services while reinforcing our brand attributes and differentiators.

Research develop execute manage and measure the effectiveness of integrated marketing campaigns and communications to support business strategies for customers industry partners industry associations etc.).

Responsible for overall development and maintenance of social assets such as website LinkedIn page blogs etc.

Work closely with SEO partner to ensure success of website and online advertising opportunities.

Proficient in social media engagement via different platforms.

Create compelling informative and audiencecentric marketing and communications materials including: briefs corporate profiles key messages executive speaking notes customer presentations brochures videos photo library advertising copy and digital and print content.

Oversee hiring and managing of contractors (designers writers editors and other creative staff) to assist in the creation of internal and external communications tools.

Work closely with sales department to analyze target markets and product mix and identify subsequent marketing opportunities.

Monitor market trends and research customers markets and competitors activities to aid in the development of marketing campaigns and inspire the development of highquality creative assets.

Ensure all products services and communication materials conform to brand identity.

Analyze marketing performance optimize ROI for all advertising channels and events.

Requirements university degree in marketing communications public relations or a related field.

3 years of progressive related experience in marketing and communications strategy and execution ideally in a corporate setting.

Exceptional project management skills collaborative team player able to support multiple business priorities and tight deadlines.

Comfortable with responsibilities that will morph as the business grows.

Strong customercentric focus with a proven ability to build and maintain effective relationships at all levels of an organization.

Exceptional writing and storytelling skills in Arabic & English (written and verbal).

Strong attention to detail.

Experience with SEO social media and metrics data analysis for optimization.

Grasp of brand development and ability to develop write and implement strategic integrated communications and marketing plans to promote brand.

Strong overall business acumen and strategic mindset including understanding of budgeting planning advertising and promotions.

Ability to develop KPIs goals and benchmarks to drive the performance of campaigns and projects.

university degree in marketing, communications, public relations, or a related field. 3+ years of progressive, related experience in marketing and communications strategy and execution, ideally in a corporate setting. Exceptional project management skills, collaborative team player able to support multiple business priorities and tight deadlines. Comfortable with responsibilities that will morph as the business grows. Strong customer-centric focus, with a proven ability to build and maintain effective relationships at all levels of an organization. Exceptional writing and storytelling skills in Arabic & English (written and verbal). Strong attention to detail. Experience with SEO, social media and metrics data analysis for optimization. Grasp of brand development and ability to develop, write and implement strategic, integrated communications and marketing plans to promote brand. Strong overall business acumen and strategic mindset including understanding of budgeting, planning, advertising and promotions. Ability to develop KPIs, goals and benchmarks to drive the performance of campaigns and projects.

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