Marketing Communication Officer

2 weeks ago

Cairo, Cairo, Egypt BESA Full time
Marketing Communication department (Egypt) consists of 3 Marketing officers reporting to the Head of Marketing & Communications.

The main purpose of the department is to provide BESA with efficient, creative, integrated marketing, building relationship support strategy and integrated campaign delivery that effectively promote BESA services and events.

The Marketing Officer will work closely with country business teams and regional marketing & communications team to support and execute projects and initiatives that support the regional and local short and long-term marketing strategy and ensure that local tactics are compliant, support brand reputation, support recruitment and retention of customers and enhance the customer experience.


Accountabilities, responsibilities and main duties:

  • Assist in creating, developing and designing the Marcomms collateral production that supports marketing and communications activity, including but not limited to brochures, booklets, banners, websites, enewsletters, press releases, features and media opportunities and ensure that they meet agreed corporate branding standard.
  • Lead on developing and building relationship with international and private schools in Egypt
  • Organise and conduct presentations at international schools for students wishing to study abroad
  • Track performance of marketing campaigns through measurement and analysis to understand effectiveness of each campaign.
  • Monitor and analyse competitors in the Egyptian market.
  • Develop digital strategies (web and social media) to build BESA online reputation and provide quarterly progress reports and presented to the senior management team.
  • Support and assist customer services officers in providing BESA customers including student and parents with accurate and professional counsiling and advising servcies to help students choose the best suitble study abroad destaination that meets their academic and financial capablities.
  • Support Marketing Manager in segmenting customers, analysing current customer data and evaluate customer journey and accordingly develop tactics that address customer issues and help to enhance customer experience.
  • Responsible for all marketingrelated administrative tasks, including setup for marketing events such as organising educational fairs, participation in school events and organising meetings for Country Manager.
  • Build relationship with press and media contacts in Egypt
  • Recruit marketing suppliers for BESA
  • Explore the opportunity of attracting sponsorship to sponsor our events. Customer Service Delivery
  • To assist Customer services team with the delivery of BESA service to corporate standards which meets the needs of internal and external customers to enable the company to meet their agreed annual targets?
  • Assisting in answering all types of enquiries relating to BESA Services and Activities in Egypt.
  • Ensure Marketing database are maintained accurate and uptodate Other administrative work: As required.


 Bachelor degree
  • Fluent English is a MUST
  • Excellent communication and interpersonal skills
  • Excellent computer skills, especially word, excel, and outlook.
  • Excellent presentation and negotiation skills.
  • Good level of German Language is a plus
  • Abel to work under pressure
  • Excellent Teamwork skills
  • Owner of a car and have valid driving license Other important features or requirements of the job
  • Travel will be required within Egypt across Cairo and Alexandria, with possible travel to other cities where expansion is planned.
  • There will also be travel across the MENA region, primarily to Sudan. Occasional travel to Europe may also be required.
  • Be prepared to work unsocial or varied hours in order to ensure high standards and appropriate customer service; flexible working hours.
  • Valid driving licence is required

The British Educational Services Agency (BESA), the first Educational agency of its category in Egypt, is dedicated to providing access to international educational institutions and experiences for students from Egypt and the Arab world.

BESA was established initially to assist and provide access to high quality British educational institutions as the UK is justifiably seen as one of the foremost providers of quality education and training in the world and then expanded to partnership with other international educational Providers from over 18 Countries.

We are currently operating in Egypt
  • Kuwait
  • Sudan and we will be expanding our work in more countries from the MENA region.

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