Senior Content Specialist

3 weeks ago


Cairo, Egypt SSC Egypt Full time
  • Participate in the development of content strategy aligned with short-term and long-term marketing and communication targets and ensure its alignment with corporate strategy and identity, as well as customer needs
  • Analyse content marketing data to identify trends and anticipate customer needs
  • Assist in performing content audits to assess how well existing content is performing and content gaps in collaboration with Content Strategist
  • Follow-up on the editorial calendar
  • Assist in establishing style guides that specify the writing style and tone needed to create engaging content for each medium and market in conformance with brand identity
  • Develop a solid understanding of the target audiences through online and traditional market research, as well as work on project surveys
  • Collaborate with the other Marcoms teams on generation of content for collaterals, digital media, and events
  • Create and publish engaging content through research and generation of content based on needs of teams, Company and trends related to our industries
  • Develop and edit content for newsletters, collaterals, presentations and reports
  • Edit and proofread specialists' content work
  • Follow industry-related news and generate ideas around trending topics
  • Review and update published content as needed Employ of analytics to increase user engagement tools, follows on social media and recommendation of content strategies based on metrics
  • Assist in content distribution and promotion offline and online to increase traffic and engagement
  • Ensure compliance with law (e.g. copyright and data protection)
  • Participate in other projects and perform other tasks as assigned
  • Collaborate with other teams on projects to raise our company profile
  • Ensure latest content is available to all teams on the different communication channels of the company
  • Provide sessions to other teams in the organization on content for brand identity awareness
  • Foster teamwork and collaboration within the team
  • Develop and maintain key relationships with different stakeholders
  • Collaborate and support different teams within organization
  • Drive positive culture and build positive relationships within team and stakeholders


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