Senior Content Marketing Specialist

4 weeks ago

Cairo, Egypt Alnafitha IT Full time

Alnafitha IT Marketing team is seeking an outgoing energetic senior content writer experienced in the B2B (Information Technology Industry) with an emphasis in web copy production. A storyteller who can develop content to fuel web traffic engagement and demand to drive rankings engagement and leads. An exceptional multitasker that drives flawless and speedy execution and works well across multiple teams.


Responsibilities:

  • Build and execute content strategies that support and amplify our short and longterm marketing initiatives and campaigns.
  • Create content marketing resources (English and Arabic) to drive leads subscribers and awareness (examples include eBooks whitepapers infographics guides etc.).
  • Blog on an ongoing basis in support of our other projects and to attract site visitors through search social and our email subscribers.
  • Create strategy and content for email nurturing with different personas and solutions.
  • Generate edit publish and share engaging content on organic social channels (e.g.original text photos news etc.)
  • Grow our subscriber base by providing them regular helpful content that s intune with their needs.
  • Collaborate with product marketing sales and external influencers and industry experts to produce relevant content that meets the needs of key stakeholders and our audience.
  • Measure and report on content performance; optimize based on results
  • Knowledgeable of content marketing trends and bring new ideas for to explore and test
  • Drive copywriting/messaging webpages across multiple business units including shared pages industryspecific microsites and product pages.
  • Creating content for like company profile services portfolio solutions and products presentations.
  • Keep the team uptodate with the latest trends in content marketing.
  • Work on our marketing automation tools.


Requirements
  • BA/BS or equivalent working experience.
  • 3 Years of Experience in Content Marketing
  • B2B Information Technology previous experience is a MUST
  • Fluent in English and Arabic Languages both written and verbal is a MUST
  • Portfolio of previous published articles.
  • Very good knowledge about SEO best practices
  • Ability to publish impactful content taking complex information and translating it into compelling stories for B2B audience
  • Ability in creating content in English and translating it into Arabic and vice versa.
  • Proven and visible marketing veteran with experience creating content for the web across several media types and formats text design video blog posts podcasts whitepapers etc.
  • Leadership experience with excellent communication skills both written and verbal.
  • Ability to work on multiple projects with different objectives simultaneously
  • Good time management skills including prioritizing scheduling and adapting as necessary


BA/BS or equivalent working experience. +3 Years of Experience in Content Marketing B2B Information Technology previous experience is a MUST Fluent in English and Arabic Languages both written and verbal is a MUST Portfolio of previous published articles. Very good knowledge about SEO best practices Ability to publish impactful content, taking complex information and translating it into compelling stories for B2B audience Ability in creating content in English and translating it into Arabic and vice versa. Proven and visible marketing veteran with experience creating content for the web across several media types and formats -- text, design, video, blog posts, podcasts, whitepapers, etc. Leadership experience with excellent communication skills, both written and verbal. Ability to work on multiple projects with different objectives simultaneously Good time management skills, including prioritizing, scheduling, and adapting as necessary

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