Content Strategist

2 months ago


Cairo, Egypt marketing startegy Full time
Responsibilty:
  • Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
  • Analyzing content marketing data to identify trends and anticipate consumer needs.
  • Performing content audits to assess how well existing content is performing.
  • Performing content gap analyses to determine what type of content is missing and what is needed.
  • Delegating tasks to writers and editors and providing feedback.
  • Creating, adjusting, and managing the editorial calendar.
  • Establishing style guides that specify the writing style and tone needed to create engaging content.
  • Developing a solid understanding of the target audience through online and traditional market research.


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