Digital Marketing Expert
2 months ago
- Develop and implement comprehensive digital marketing strategies to promote the company's bridge bearings products, emphasizing their high quality and CE certification across all relevant platforms.
- Conduct market research and analysis to identify key trends, customer preferences, and competitor activities within the bridge bearings industry.
- Collaborate with cross-functional teams including sales, product development, and engineering to align marketing strategies with business objectives.
- Create and manage engaging content for digital channels including website, social media, email campaigns, and online advertising.
- Utilize AI tools and analytics platforms to analyze campaign performance, optimize marketing initiatives, and generate actionable insights.
- Drive lead generation efforts through targeted digital advertising, SEO optimization, and conversion rate optimization strategies.
- Monitor and manage the company's online reputation, responding to customer inquiries and reviews in a timely and professional manner.
- Stay abreast of emerging trends and technologies in digital marketing, particularly those relevant to the interior design field, and propose innovative strategies to maintain a competitive edge.
Track and report on key performance indicators (KPIs) related to digital marketing activities, providing regular updates to senior management
Job Requirements- Bachelor's degree in Marketing, Business Administration, or related field.
- Minimum of 2 years of experience in digital marketing, with at least 2 years in a B2B environment, preferably within the construction or infrastructure sector.
- Proven track record of developing and executing successful digital marketing campaigns, with a focus on lead generation and conversion optimization.
- Strong understanding of SEO, SEM, email marketing, social media management, and other digital marketing channels.
- Experience working with AI tools and analytics platforms to drive marketing insights and decision-making.
- Excellent communication skills, both written and verbal, with the ability to tailor messaging for different target audiences.
- In-depth knowledge of digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, and email marketing software.
- Certifications in digital marketing (e.g., Google Analytics, Google Ads) are a plus.
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