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Digital Marketing Manager

3 months ago

Egypt Alarabia Group Full time
Job Description

  • Develop and implement digital marketing strategies to achieve company objectives.
  • Manage and oversee all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising campaigns.
  • Measure and report performance of digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify trends and insights and optimize spend and performance based on the insights.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Manage and improve online content, considering SEO and Google Analytics.
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
Job Requirements

  • Bachelor’s degree in business, marketing, economics or related field.
  • 8-10 years’ of experience
  • Proven working experience in digital marketing, preferably in a managerial role.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends).
  • Experience in setting up and optimizing Google AdWords campaigns.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Excellent communication and interpersonal skills.