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Digital Marketing Expert

3 months ago

Egypt decorum Full time
Job Description

  • Develop and implement comprehensive digital marketing strategies to promote the company's bridge bearings products, emphasizing their high quality and CE certification across all relevant platforms.
  • Conduct market research and analysis to identify key trends, customer preferences, and competitor activities within the bridge bearings industry.
  • Collaborate with cross-functional teams including sales, product development, and engineering to align marketing strategies with business objectives.
  • Create and manage engaging content for digital channels including website, social media, email campaigns, and online advertising.
  • Utilize AI tools and analytics platforms to analyze campaign performance, optimize marketing initiatives, and generate actionable insights.
  • Drive lead generation efforts through targeted digital advertising, SEO optimization, and conversion rate optimization strategies.
  • Monitor and manage the company's online reputation, responding to customer inquiries and reviews in a timely and professional manner.
  • Stay abreast of emerging trends and technologies in digital marketing, particularly those relevant to the interior design field, and propose innovative strategies to maintain a competitive edge.

Track and report on key performance indicators (KPIs) related to digital marketing activities, providing regular updates to senior management

Job Requirements

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Minimum of 2 years of experience in digital marketing, with at least 2 years in a B2B environment, preferably within the construction or infrastructure sector.
  • Proven track record of developing and executing successful digital marketing campaigns, with a focus on lead generation and conversion optimization.
  • Strong understanding of SEO, SEM, email marketing, social media management, and other digital marketing channels.
  • Experience working with AI tools and analytics platforms to drive marketing insights and decision-making.
  • Excellent communication skills, both written and verbal, with the ability to tailor messaging for different target audiences.
  • In-depth knowledge of digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, and email marketing software.
  • Certifications in digital marketing (e.g., Google Analytics, Google Ads) are a plus.