On-Trade Sales Manager
Found in: beBee S EG - 1 month ago
Job Purpose
The purpose of this role is to manage the On-Trade & distributors day to day affair by allocating trade budgets in the best possible programs to bring additional market shares and incremental volumes.
Duties and Responsibilities
Customer Relations:
- Maintains and builds connections with current and future customers through in-person interactions, phone conversations, and emails.
- Handles client concerns and troubleshoots.
- Develops customer and distributor contracts of different trade programs in liaison with the legal department.
- Maintains a positive working connection with important customers.
- Creates distribution and customer profiles part of the distribution management concept.
Team Management:
- Manages the on-trade management staff and engages with district and zone managers on a weekly basis.
- Implements company policies and achieves business goals.
- Meets with team members and the head of sales on a weekly and monthly basis to share updates and insights.
- Coordinates with the Trade Marketing team to provide appropriate assistance and the development of an activation schedule.
- Leads, inspires, and develops a high-performing team by setting demanding goals and providing constructive criticism and coaching.
- Follows up on employee vacations and ensures that they are entered into a system in accordance with the yearly plan (sick leave, annual, work mission, etc.).
- Sets the team's monthly volume and key performance indicator objectives.
Strategy and Ventures:
- Expands the business by looking for new possibilities, making relationships, and closing transactions with clients.
- Identifies new markets and commercial possibilities, as well as arranges meetings with prospective clients to prospect for new business.
- Conducts a market survey to find new target markets in order to enhance market volume.
- Utilizes Al Ahram Beverages Company's (ABC) innovations in On-Trade in accordance with channel and commercial strategy.
- Monitors and responds to competitor plans and actions.
- Controls and manages credits to help the company's cash flow.
- Evaluates the status and trade position to secure market position.
- Meets with the marketing department on a regular basis to introduce new goods.
- Gathers market knowledge about market consumer consumers, items, and competitive patterns.
- Examines team member delegation and duties such as activations, promotions, time execution, quantities, consumption, and incremental volume.
Sales:
- Negotiates contract conditions and closes sales.
- Establishes, implements, and analyzes sales plans as needed, while also aligning with marketing goals.
- Monitors and analyzes sales figures and market trends to estimate company potential, assesses competition, and develops product pricing plans.
- Monitors goals and sales targets for every zone and district managers, as well as frequently monitoring their performance.
- Conforms to the Egyptian Compliance Authority's requirements.
- Increases market share without assuming a monopolistic/dominant position.
- Determines trade margins and strikes a balance between profitability and market demands.
- Determines channel priorities and concentrates on where to win.
Disclaimer: Other duties assigned as needed.
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