Technical Marketing Engineer
1 month ago
- Analyze and report market needs, value chains, trends, and competitive landscape in NeoSpectra’s strategic markets.
- Drive definitions of product portfolio including product value propositions, product positioning, and technical product requirements in accordance with the global product marketing strategy.
- Ensure alignment of product vision and implementation with internal and external stakeholders.
- Distill the technical and commercial value proposition into digestible messages tailored to different stakeholders (e.g. different customer types, segments, or industries).
- Support in creating, planning, and executing go-to–market product marketing strategy.
- Work with marketing team in developing and maintaining collaterals and marketing assets (e.g. publications, sales tools, websites, videos, presentations).
- Present NeoSpectra products in tradeshows and industry events.
- Support sales and distributors training on key product features, messaging, and target customer profiles.
- Work with product managers to collect and assess customer feedback on products and decide on appropriate actions accordingly.
2-5 years of relevant work experience.- BSc degree in Engineering.
- Ability to prepare proposals for innovative and effective solutions that address blends of technical, business, and usability constraints.
- Previous experience in technical marketing or product marketing position for a company that delivers B2B high-tech products is a strong plus.
- Demonstrated success in launching marketing campaigns for products is a strong plus.
- Previous experience in spectroscopy, SaaS, or IoT is a strong plus.
- Excellent communication skills in all different forms: oral, written, and technical documentation.
- Excellent command of English language.
- Best candidates are expected to be outspoken, creative, able to communicate with cross-functional teams, and customer-oriented.
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