Technical Marketing Engineer

1 month ago


Cairo, Egypt Si-Ware Systems Full time
  • Analyze and report market needs, value chains, trends, and competitive landscape in NeoSpectra’s strategic markets.
  • Drive definitions of product portfolio including product value propositions, product positioning, and technical product requirements in accordance with the global product marketing strategy.
  • Ensure alignment of product vision and implementation with internal and external stakeholders.
  • Distill the technical and commercial value proposition into digestible messages tailored to different stakeholders (e.g. different customer types, segments, or industries).
  • Support in creating, planning, and executing go-to–market product marketing strategy.
  • Work with marketing team in developing and maintaining collaterals and marketing assets (e.g. publications, sales tools, websites, videos, presentations).
  • Present NeoSpectra products in tradeshows and industry events.
  • Support sales and distributors training on key product features, messaging, and target customer profiles.
  • Work with product managers to collect and assess customer feedback on products and decide on appropriate actions accordingly.

    • 2-5 years of relevant work experience.
    • BSc degree in Engineering.
    • Ability to prepare proposals for innovative and effective solutions that address blends of technical, business, and usability constraints.
    • Previous experience in technical marketing or product marketing position for a company that delivers B2B high-tech products is a strong plus.
    • Demonstrated success in launching marketing campaigns for products is a strong plus.
    • Previous experience in spectroscopy, SaaS, or IoT is a strong plus.
    • Excellent communication skills in all different forms: oral, written, and technical documentation.
    • Excellent command of English language.
    • Best candidates are expected to be outspoken, creative, able to communicate with cross-functional teams, and customer-oriented.


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