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Marketing Manager

2 months ago

Cairo, Egypt lxbfYeaa Full time

About the Role

We are seeking a dynamic and experienced Marketing Manager to join our team and lead our marketing efforts for our home appliances and electronics division. The ideal candidate will have a proven track record of success in developing and executing effective marketing strategies across various industries, with a strong preference for experience in the home appliances and electronics sector.

Key Responsibilities

Strategy Development: Develop and implement comprehensive marketing strategies aligned with the company's overall business objectives.Brand Management: Strengthen and protect our brand identity across all channels, including online and offline platforms.Market Research: Conduct market research to identify trends, competitor activities, and customer preferences.Product Launches: Oversee the planning and execution of product launches, including marketing campaigns, pricing strategies, and distribution channels.Digital Marketing: Manage our digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.Public Relations: Build and maintain strong relationships with media outlets and influencers to generate positive press coverage.Sales Support: Collaborate with the sales team to provide marketing support and materials.Team Management: Lead and mentor a team of marketing professionals.Budget Management: Develop and manage marketing budgets effectively.
QualificationsBachelor's degree in Marketing, Business Administration, or a related field.Minimum 10 years of experience in marketing, with a preference for experience in the home appliances and electronics industry.Strong understanding of marketing principles and best practices.Excellent analytical and problem-solving skills.Proven ability to develop and execute successful marketing campaigns.Strong leadership and interpersonal skills.Proficiency in digital marketing tools and platforms.Excellent written and verbal communication skills.Preferred QualificationsMBA or other advanced degree in marketing.Experience in a B2C environment.Familiarity with the home appliances and electronics industry landscape.