Marketing Manager
2 weeks ago
The role primarily involves driving the online presence of the business, combining the creative side of marketing with technical aspects of digital technology. As the driving force behind online campaigns, the Digital Marketing Manager will need to understand the business's target audience and devise strategies to reach and engage them effectively.
The Digital Marketing Manager will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
**Responsibilities**:
2. Design, build and maintain our social media presence.
3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
4. Identify trends and insights, and optimize spend and performance based on the insights.
5. Brainstorm new and creative growth strategies.
6. Plan, execute, and measure experiments and conversion tests.
7. Collaborate with internal teams to create landing pages and optimize user experience.
8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
9. Instrument conversion points and optimize user funnels.
10. Collaborate with agencies and other vendor partners.
**Requirements**:
1. Bachelor's or Master’s degree in marketing or a related field.
2. Proven working experience in digital marketing, particularly within the industry.
4. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
5. Experience in optimizing landing pages and user funnels.
6. Experience with A/B and multivariate experiments.
7. Solid knowledge of website analytics tools (e.g., Google Analytics).
8. Working knowledge of ad serving tools.
9. Experience in setting up and optimizing Google Adwords campaigns.
10. Strong analytical skills and data-driven thinking.
11. Up-to-date with the latest trends and best practices in online marketing and measurement.
12. Ability to work with cross-functional teams and stakeholders.
Please note that these are general guidelines and the specific requirements and responsibilities may vary depending on the specific needs of your organization and industry.
**Salary**: E£6,000.00 - E£7,000.00 per month
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