Marketing Manager

Company Description

In every market and industry, business opportunity and success come from attracting and engaging with customers, generating leads, showcasing products and researching and discovering the latest solutions.

Informa Markets organizes over 550 market leading B2B events every year. At our events we create the environments which allow business to flourish. Our knowledge of the communities we serve, our ability to attract the right people and our skill at curating the physical space and creating memorable experiences bring thousands of like-minded people together. It is this shared experience and the opportunities to make human connections which allow businesses to grow.

**Job Description**:
**THE ROLE**:
**JOB SUMMARY/RESPONSIBILITIES**

**STAKEHOLDER MANAGEMENT**
- Work with wider marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy
- Creates stakeholder maps of internal stakeholders to ensure best relationships
- Work with Event director, Head of Marketing and event sales team to understand strategies for the products under this role

**ANALYSIS & INSIGHT**
- Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights
- Share relevant insights with sales and event team to drive revenues or pursue new opportunities
- Analyse and report trends over time and use these insights to build more effective campaigns
- Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc)
- Work with internal teams to ensure data governance and data management policies are adhered to
- Provide pre-agreed reports during and post campaign to monitor channel effectiveness and ROI
- Use recommended campaign analytics dashboards daily to monitor performance
- Build a culture of testing and metrics-driven decision making in the team
- Share case studies with marketers within the team, portfolio and wider EMEA team

**PLANNING & CAMPAIGN MANAGEMENT**
- marketing plan, and work with teams to plan exhibition and content site marketing campaigns to meet strategic objectives
- Build operational implementation plans and ensure adherence to deadlines (including Gant charts, Time & Action Plans, Content Calendars, Budget Trackers)
- Identify target media, associations, industry partners and social media influencers and determine how they fit within the integrated campaign
- Develop marketing budgets in line with plans and maintain budget trackers
- Appoint and manage external suppliers
- Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI's
- Optimise spend across marketing channels
- Identify paid media requirements and negotiate media buy (either directly or through an agency)
- Recommend website strategy to maximise relevant traffic and conversion

**MARKETING EXECUTION**
- Identify target universe and key segments within target universe
- Develop personas, value propositions and messaging for each of the key segments
- Copywriting in line with the content calendar and messaging, or sourcing copywriting agency for copywriting delivery
- Send timely, relevant communications through full mix of channels and optimise the effectiveness of these channels
- Monitor and adjust digital marketing activity based on performance metrics
- Manage PR agency (internal or external) with input from event manager/event director
- Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget
- Maintain active social media channels in line with market expectations, monitor engagement and maximise conversion
- Coordinate the design and production of all marketing collateral to be determined within the marketing plan

**Qualifications**:

- Events marketing experience
- International marketing experience
- Experience of using marketing automation technology (preferably Eloqua), training and optimisation
- Experience of working with CMS platforms (but coding knowledge not required), training and optimisation
- Thorough understanding & experience of digital (PPC, SEO, online advertising) and content marketing
- Database development and growth including segmentation/personalisation
- Building relationships with partners and influencing stakeholders
- Analytical and questioning mindset
- Deadline and target driven
- Experience of working in a pressurised environment
- Excellent verbal and written communication skills
- Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, and Excel