Egypt Marketing Manager

**Egypt Marketing Manager**

**Cairo**

**Hybrid working options**

**Permanent**

**Full time**

**Here you'll be welcomed. We champion diversity and we understand the importance of our people representing the communities and customers we serve. You'll find an inclusive environment where you can be yourself and where everyone is driven by the same purpose - helping people live longer, healthier, happier lives and making a better world.**

Bupa Global is the international health insurance division of Bupa. We provide customers who want premium international coverage with products and services to access the healthcare they need anytime, around the world, whether at home or when studying, living, travelling or working abroad.

Bupa Global has offices around the world including London and Brighton (UK), Dublin (Europe), Miami (USA), Dubai (UAE, in partnership with OIC), Egypt and Hong Kong (China) as well as regional offices in mainland China, Singapore, the Dominican Republic, Bolivia, Panama, Guatemala and Ecuador.

**Role Overview**

The purpose of the Egypt Marketing Manager role is to co-ordinate digital and offline marketing campaigns to maximise profitable commercial growth and brand visibility across the Egypt region for Bupa Global, working closely with the other regional Marketing Managers.

**What you'll do**:

- Co-own the delivery of the annual marketing plan for the Egypt within the Bupa Global UK + Africa region (primarily Direct Individual Sales, with some general support for broker and SME business)
- Plan and execute always-on multi-channel digital advertising campaigns to increase acquisition and ensure optimal return on campaign objectives and grow brand awareness
- Manage agency relationships including digital agency with weekly, monthly and quarterly reviews
- Work collaboratively with direct sales teams to develop an effective and efficient lead generation plan and improving customer journey and experience
- Own all the digital creative assets for the market, working with the Proposition and Digital team to constantly maintain and improve them
- Prepare monthly or quarterly reports to the business on the progress of direct individual performance (new business and retention) vs targets, and make growth and development opportunity recommendations

**What you'll bring**:

- Business experience which should include developing and launching marketing campaigns
- Experience marketing in a B2C corporate (client side) or agency environment, using multiple channels including online and offline channel
- Experience of delivering digital acquisition campaigns with hands-on exposure of search, display, pay-per-click, social and other online media channels
- Experience in managing agencies for media planning and buying
- Experience managing a copy approval process - ideally within a regulated market; specific experience in healthcare, or insurance will be highly advantageous
- Strong interpersonal skills with a challenging and persuasive manner, to win and maintain the respect of colleagues across the business at all levels
- Very high standard of written and spoken English and Arabic and proven copy writing experience

**Diversity and Inclusion**

Bupa is committed to making sure that every applicant is assessed solely on personal merit and qualifications. We actively celebrate the diversity of our colleagues and provide an inclusive environment so you can bring your true self to Bupa. We'll make sure you are treated fairly. That's why we're happy to offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Whether you've found your feet or are discovering a new path.

Welcome to a place that celebrates you.

This isn't where you've been.

This is where you're going.

This is what we have belief in.

Time Type:
Full time