Communications Associate

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**TERMS AND CONDITIONS**:
**JOB TITLE**:Communications Associate (Social Media Content Creator)
**TYPE AND LEVEL OF CONTRACT**:Service Contract, SC-6
**UNIT/DIVISION**:Communications
**DUTY STATION**:Cairo, Egypt
**REPORT TO**:Head of Communications
**DURATION**: 1 year

**Note**:This vacancy announcement will also be used to build a roster of qualified applicants for future opportunities within same job profile at SC5 and SC6 level.

**ABOUT WFP**:
The United Nations World Food Programme is the world's largest humanitarian agency fighting hunger worldwide. The mission of WFP is to help the world achieve Zero Hunger in our lifetimes. Every day, WFP works worldwide to ensure that no child goes to bed hungry and that the poorest and most vulnerable, particularly women and children, can access the nutritious food they need.

WFP’s Regional Bureau for the Middle East and Northern Africa (RBC), based in Cairo, Egypt, provides strategic guidance, policy/technical support and direction to WFP operations and activities in 16 countries: Algeria, Armenia, Egypt, Iran, Iraq, Jordan, Lebanon, Libya, Moldova, Morocco, State of Palestine, Syria, Tunisia, Turkey, Ukraine and Yemen. These country offices aim to assist roughly one-third of all of WFP’s beneficiaries (approx. 30 million) in some of the most critical humanitarian emergencies of our time. RBC is also active in the ‘Changing Lives’ side of WFP’s mandate, helping national governments and local communities improve nutrition, livelihoods, school feeding, social protection, climate and disaster risk reduction and other programmes that build resilience and support development.

**JOB PURPOSE**:
**KEY ACCOUNTABILITIES (not all-inclusive)**:
**Content Creation**:

- Develop compelling and engaging written content tailored to the Twitter platform that reflects WFP's objectives and appeals to the target audience in the MENA region through creating high-quality, original tweets and threads that align with the region's messaging and priorities.
- Establish and maintain a content calendar for WFP MENA senior official accounts, ensuring a consistent and strategic posting schedule.
- Monitor and respond to real-time events and developments to adjust the content calendar as needed.
- Coordinate with the Regional Director's office and other departments to gather upcoming events, campaigns, announcements, and initiatives for inclusion in the content calendar.
- Collaborate with communications teams in the region to source footage, images, and graphics as needed.

**Video Editing**:

- Conceptualize, script, film, and produce short videos (including interviews, event highlights, testimonials, etc.) that effectively communicate WFP's work in the MENA region and are optimized for social media.
- Structure and sequence video content to engage the audience and effectively communicate key messages. Select impactful shots, trim unnecessary footage, and utilize transitions and effects to create a cohesive and immersive storytelling experience.
- Ensure videos align with WFP's branding and style guidelines. Integrate consistent colors, fonts, logos, and overall aesthetics to reinforce the recognition of WFP and create a professional and cohesive visual presence across social media platforms.

**Monitoring & Analytics**:

- Stay updated on current affairs, humanitarian issues, and regional trends to ensure timely and relevant content production.
- Monitor and track social media conversations, trends, and mentions related to WFP's work in the MENA region.
- Monitor and analyze the performance of Twitter content using analytics tools and provide regular reports and insights to the Communications team and the WFP MENA senior officials, highlighting account performance and areas for improvement.
- Report and escalate any emerging issues or trends that require attention or response from the Communications team.
- Use data-driven insights to optimize content strategy and maximize engagement and reach.
- Identify and analyze sentiment, key influencers, and emerging issues to inform content strategy and response.
- Proactively engage with followers, respond to inquiries, comments, and direct messages on Twitter.

**STANDARD MINIMUM QUALIFICATIONS**:
**Education**:
First University degree or advanced university degree in Communications, Marketing, Journalism, or a related field is preferable.
**Experience**:

- Minimum of 6 years of proven experience in managing social media accounts, preferably for organizations or public figures, with a focus on Twitter.
- Previous experience managing embassies, humanitarian organizations, or governments’ accounts is a plus.

**Language**:

- Excellent written and verbal communication skills in English.
- Proficiency in Arabic is highly desirable.

**Knowledge & Skills**:

- Strong knowledge of social media trends, best practices, and emerging platforms.
- Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and gra