Senior Brand Executive

2 days ago

محافظة الغربية, Egypt Transmed Full time

**Overview**:
To draft and implement new product plans for TM’s own brands and manage selected brands from sales and forecast to marketing activities while working closely with assigned distributors across different markets.

**Responsibilities**:
**New Supplier Assessment**
- Scouts and conducts a preliminary assessment of potential suppliers based on consistent assessment standards for all suppliers that meet the Corporate strategy.

**Brand Management**
- Plans and executes the joint business plan with coordination with the local team and agencies for the brands assigned in order to focus the efforts and maximize brand sales.
- Participates in the sales forecast of each assigned brand in order to ensure optimum stock levels.
- Collaborates with local agencies on the execution of the brand marketing activities that can include but not limited to ATL Communication, BTL Communication, Social Communication, research, and retail audit.
- Analyzes brand Sales data and market share trends by channel and comes up with meaningful conclusions and insights in order to develop the necessary marketing activities.

**Communication with Sales Team**
- Communicates the brand marketing plans and activities to the Sales team in a timely manner in order to ensure flawless execution of these activities.
- Carries out frequent field visits and communicate observations to management in order to ensure in-store execution meets brand strategy.

**Commercial Proposal Draft**
- Drafts commercial proposal plans for new product development and selective brands in coordination with Business Development Team which includes reach plan, range selection, pricing strategy etc. after obtaining adequate information.

**Budget & Reporting**
- Collects data from different teams (Market Planning, Logistics, Finance and Sales) to plug into respective financial reports.

**Market Studies and Analysis**
- Conducts and draws insights from market studies (Consumer surveys, online research, Retail audit, etc..) to create right category and consumer understanding to identify business opportunities and local & Global trends in the market.

**Transmed Purpose**
- Acts as a role model by living the Transmed Purpose on daily basis.

**Qualifications**:
**Academic Education & Professional Certifications**
- BA in Business Administration or Marketing

**Operational & Managerial Experience**
- 1 - 3 years of experience in sales/Marketing

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