Brand Mktg Sr Manager

3 days ago


Mansoura, Egypt PepsiCo Full time

**Responsibilities**
**Leads, Manages, and Grows business profitably**:

- Partner with Marketing Director in developing BU Annual Operating Plan (AOP) and identify locally relevant activation initiatives to drive BU agenda and P&L
- Drives and creates competitive gaps through business efficiency improvements at every step of the value chain.
- Makes business decisions for the category through a strong understanding of key issues and trends

**Business planning and goal alignment**:

- Translate annual AOP roll-out opportunities into tangible, account specific marketing execution action plans to drive business growth and meet business targets (Volume & Share) while ensuring maximum effectiveness of execution.
- Leads and manages the brand Business Planning process with different stakeholders/ sector/ commercialization teams
- Ensures that brand plans are executed on time and flawlessly on-time in full by defining WHO, WHAT, WHEN
- Leads total brand performance tracking & monthly brand audit with commercial team

**Leadership of business teams and development of his/her cross-functional team**:

- Sets challenging team goals and clear standards for success
- Gives direct actionable feedback
- Coaches Brand BM / ABM

**Delight Consumers**:

- Champions an intimate and holistic understanding of our consumers by simplifying and cutting through complexity in consumer/category understanding to translate into actionable brand insights
- Works closely with commercial teams to ensure that there is an efficient customer & shopper marketing strategy that is based on key shopper research, insights, and learnings.

**Build Great Brands**:

- Ensures that all brand activities are aligned with the Brand Essence and Vision.
- Ensures that our communication team is integrated and that all our partners are aligned.
- Leads Key brand affinity initiatives, and expansion plans
- Responsible for Executing brand pack price architecture including new pack sizes initiatives across portfolio

**Win with Customers**:

- Provides strategic direction/input for development of Channel, Customer, and Field Sales strategies in line with business requirements
- Constantly challenges the sales organization to ensure its results and effectiveness.

**Qualifications**
- A minimum of 12 year of experience in FMCG, Telecom or Agency
- Strong Marketing experience - with proven experience in brand building, meeting consumer needs, delivering successful communication programs, innovation launches and brand activations.
- Insight - demonstrable use of consumer, customer and business insights to shape strategic business and brand plans.
- Creativity - bring ideas that generate talkability and impact beyond the paid media invested.
- Lead X-agency teams - Ability to brief, manage and plan communications plans through to execution
- Analytical skills - create robust analysis and meaningful insights to drive actions and highlight opportunities
- Strong Leadership experience of managing & coaching multiple direct reports and the ability to inspire various stakeholders



  • Mansoura, Egypt Talabat Full time

    When you think of food delivery in the MENA region, we’d be pretty surprised if talabat didn’t pop into your mind first! Since delivering our first order in Kuwait in 2004, we’ve grown quite a lot over the past 17 years. Today, we deliver hundreds of millions of food orders, grocery items and other products per year, to our customers in nine countries...

  • IT Data Nw

    2 weeks ago


    Mansoura, Egypt Vodafone Full time

    **Role purpose**: This role is part of the centralised IT team in Vodafone Shared Services. The Data NW & Voice Sr. Specialist owns, supports and manages VSS Network & Voice connectivity domains for the entire VOIS EG organisation, The role is responsible to ensure scalability, sustainability, consistency in VOIS wide Network and compliancy to Vodafone Group...

  • Brand Executive

    3 days ago


    Mansoura, Egypt Chalhoub Group Full time

    **Who we are** We are a leading partner for luxury across the Middle East. With more than 600 stores, 300 brands and over 65 years of experience in the region, we have become a major player in the beauty, fashion and gift sectors, by offering service excellence to our partners and delighting all our customers. We are moving fast from a traditional...


  • Mansoura, Egypt NOKIA Full time

    **Sr. People Care Partner** Come create the technology that helps the world act together Nokia is committed to innovation and technology leadership across mobile, fixed and cloud networks. Your career here will have a positive impact on people’s lives and will help us build the capabilities needed for a more productive, sustainable, and inclusive...


  • Mansoura, Egypt Amgen Full time

    ** Sales force effectiveness** Define and update CRM KPIs and make sure it’s measured accurately. Ensure adoption of CRM concept by sales and marketing teams. Provide business with the needed CRM reports and propose corrective actions when needed. Stay close to the sales teams to monitor system and SFE concepts implementation and provide recommendations...


  • Mansoura, Egypt Souq.com for E-Commerce LLC Full time

    Bachelor’s degree in (Industrial) Engineering, Operations, Business Administration, or a related field - Experience leading and interacting with cross-functional teams - Experience developing and managing large project budgets - Extensive experience in project management and implementation with proven ability to design workable solutions and drive projects...

  • Account Manager

    2 weeks ago


    Mansoura, Egypt Talabat Full time

    Role Summary: Responsible for developing the business through partner restaurant and maintain long term relationship. Handle menu photos, promotions, advertisement sales, renegotiations and transmission methods optimization as well as other special account management ad hoc projects as per standards set. What’s On Your Plate? - Conduct business reviews...

  • SOC Lead

    5 days ago


    Mansoura, Egypt CyShield Full time

    CyShield is Hiring a SOC Lead that will be joining the cyber security operations team. In this role you will be leading security operations monitoring and responding to alerts and security incidents. This position leads an operational team to conduct in-depth analysis of security events with the specific ability to identify Indicators of Compromise, perform...

  • HR Sr Associate

    1 week ago


    Mansoura, Egypt PepsiCo Full time

    **Auto req ID**: 277823BR **General** - Deliver consistent services at the defined SLAs/KPIs and drive operational efficiency and continuous improvement - Ensure a consistent and high level of customer service and operational excellence that will ensure transactions are resolved efficiently and in full compliance with relevant legal, company and process...


  • Mansoura, Egypt Amgen Full time

    **Accountabilities** to the District Sales Manager - Maximizes sales of Amgen’s products in territory - Achieves/exceeds sales targets - Delivers and articulates key messages - Implements agreed POA in line with marketing strategy - Builds and maintains high quality customer relationships as well as internal cross collaboration - Knows in-depth knowledge...