Senior Media Buyer

2 weeks ago

مصر, Egypt Homzmart Full time

Company Description
**Homzmart** is an end to end community that connects home professionals with homeowners who can browse home designs, furniture, accessories and products and also can find reviews, referring professionals, take advice from professionals and read articles about home improvement.

Job Description
- **
Design digital media campaigns aligned with business goals**
- ** Plan and oversee execution of campaign schedules and budgets**
- ** Conduct ad campaigns throughout different portals Google AdWords, Facebook, Twitter, LinkedIn and YouTube**
- ** Perform daily account management for all PPC accounts**
- ** Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.**
- ** Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.**
- ** Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.**
- ** Provide creative copy suggestions and graphical ad**
- ** Drive campaigns from planning to execution and beyond to meet key performance metrics**
- ** Constantly optimize marketing activities to improve return on investment**
- ** Allocate budgets and analyze and recommend modifications to ad spends**
- ** Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best**
- ** Test new channels and trends (such as voice search, Augmented Reality, Virtual Reality, Digital Out of Home, etc.)**
- ** Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers**
- ** Communication to team and management on project development, timelines, and results;**
- ** Work closely with internal teams to deliver any internal requests**
- ** Reporting of all major metrics, goals tracking, revenue tracking, and other paid search initiatives.**

Qualifications
- **
BSc/BA in Marketing, Advertising or related field**
- ** Proven experience as Media Buyer or similar role; experience in digital media is preferred for 1-3 years**
- ** Familiarity with media-buying, planning and research**
- ** Interest in following advertising and media trends**
- ** Working knowledge of media analytics software**
- ** Excellent communication and negotiation skills**
- ** Organizational and multitasking abilities**
- ** Attention to detail**
- ** Critical thinking skills

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