Marketing and Communication Lead
4 days ago
**Our client is leader in retail and Consumer Finance in Egypt.**
**Industry: Retail & Consumer Finance**
The Marketing and Communications Lead is responsible for the development and supervision of all marketing and communications strategies for the company. This individual will oversee the development of goals, strategies, and implementation plans to execute comprehensive marketing campaigns.
- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities
- Creating and managing all marketing materials and collateral in line with brand direction
- Implementing online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc.
- Tracking effectiveness of various campaigns and course corrections as required
- Managing communications spend and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets
- Leading the planning and implementation of PR and initiatives related to the brand
**Requirements**:
- You have a degree in Marketing, Business Administration or a related field.
- You have prior experience in a similar role.
- You are proficient in developing, executing, and measuring demand generation programs that keep customers and prospects engaged throughout the funnel.
- A strong network of PR and media contacts would be highly advantageous.
- You have exceptional verbal & written communication skills.
- You have a high level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.
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