Head of Marketing, Business Intelligence

Why this role?

We are embarking upon an exciting growth phase and as such we have an amazing opportunity for you to join our team in KONE Middle East, Turkiye & Africa (KMTA), as Head of Marketing, Business Intelligence & Customer Experience. This role directly reports to the Strategy & Marketing Director, KMTA. The Head of Marketing, Business Intelligence & Customer Experience, KMTA is responsible for planning, developing, and executing the marketing strategy of KONE in Middle-East, Türkiye & Africa. The marketing head oversees the KMTA marketing team and collaborates with other functions to achieve the KONE's goals and objectives.

What will you be doing?

Marketing strategy and leadership
- Participate in business planning with the frontline leadership team to develop a marketing strategy that is based on local business requirements, aligned with global and Area marketing guidance and consistent with KONE’s overall mission, vision, and long-term objectives.
- Lead, coach and develop the Marketing, Business Intelligence (BI) & Customer Experience (CX) team, ensure they succeed in their work.
- Co-operate and share best practices with KONE global and Area team and other marketing professionals within KONE.
- Manage relationships with external vendors and agencies (for example, printing houses, event agencies, advertising agencies, graphic designers)
- Plan and manage external events according to global brand & event guidelines in collaboration with Communications.
- Demonstrate in-depth understanding of target audiences.
- Follow-up frontline activities and regularly provide information and feedback about the activities to the global and area marketing team

Marketing and brand management
- Participate in developing marketing material and activities together with the global and area marketing team
- Localize and utilize global and area marketing material and activities to meet business priorities
- Develop local marketing materials and activities to meet local business priorities where needed
- Create demand, support sales and increase customer loyalty and KONE brand strength by implementing and following-up marketing activities (e.g., direct mailing, events, advertising, web marketing, social media marketing) for different market and customer segments
- Liaise with stakeholders across the organization (particularly in the sales and customer service functions) to ensure that marketing strategies and activities are integrated with other parts of the business, reach results and align with the overall corporate objectives.

Business intelligence and customer experience
- Plan and lead market, competitor and customer intelligence activities: Monitor, analyse, and evaluate local market trends and segments, customer/influencer behaviour, and competitor activities to identify market opportunities; adjust marketing strategy and plans to meet changing customer needs, markets and competitive conditions.
- Plan and lead the measurement and development of customer loyalty in the frontline: plan and execute customer loyalty and transactional surveys, understand and analyse the findings, create action plans in collaboration with business, and follow-up on the actions and results

Are you the one?
- Masters degree in Marketing and/or Communications management or other relevant courses
- At least 10 years relevant experience in Marketing and minimum 2-3 5 years in the Middle East, Türkiye and/or Africa) Minimum of 5 years experience in Marketing and/ or Communications within Middle-East, Türkiye, and Africa region
- Demonstrated experience in leadership with a minimum of 4 years
- Ability to communicate effectively and efficiently with both internal and external stakeholders
- Proven track record of Business-to-Business (B2B) and Business-to-Consumer (B2C) experience
- Brand and reputation management understanding
- Knowledgeable on Customer segmentation and market analysis
- Well versed on buying behavior and customer understanding in the industry or an adjacent industry
- Proven track record on commercial strategy planning and project implementation
- Local resident in either Türkiye or Egypt

What do we offer?
- Career progression opportunities within a global organisation
- An enabling role where you establish a function and make it your own
- Total reward elements that engage and motivate our employees
- Comprehensive learning and development programs covering a wide range of professional skills
- At KONE, we are focused on creating an innovative and collaborative working culture where we value the contribution of each individual. Employee engagement is a key focus area for us and we encourage participation and the sharing of information and ideas. Sustainability is an integral part of our culture and the daily practice. We follow ethical business practices and we seek to develop a culture of working together where co-workers trust and respect each other and good performance is recognized. In being a great pla