Marketing Executive

2 weeks ago

مصر, Egypt Talent Pal Full time

**Responsibilities**:
**Strategic Planning**:

- Participate in strategic planning and cascaded marketing objectives
- Participate in the development of a digital marketing strategy and direction
- Responsible for reporting of the annual marketing plans, expense reports, budget tracking
- Responsible for ensuring all initiatives are completed timely and within budget
- Responsible for managing payments, supplier information and documents, and accurate invoicing

**Digital Marketing**:

- Responsible for the development of the monthly social media content calendar in terms of copy and design
- Oversee design briefs and ensure quality control and consistent branding and tone of voice
- Responsible for update of the websites in terms of content and relevance
- Manage day to day issues with agencies related to SEO, SEM/digital advertising, and social media
- Support commercial with digital lead generation and qualification

**Design, production, and event management**:

- Responsible for the selection, negotiation, and oversight of designers/agencies for all design of production materials such as corporate profiles, printing materials, company booths, etc.
- Work with administration team to oversee the production process
- Responsible for the management and execution of customer events and sponsorship opportunities
- Responsible for internal branding of all branches and ensure up to date state of all offices (in terms of branding)
- Support in employer branding events

**Customer Experience**:

- Support customer facing teams in designing and optimizing customer experience online
- Report on customer NPS, quarterly satisfaction surveys, testimonials, and report on findings and recommendations for improvement

**Public Relations**:

- Support implementation of the company PR strategy, and coordinate implementation to relevant outlets for paid content, coverage, and advertorials
- Responsible for building relationships with relevant network of reporters
- Support in establishing linkages with business chambers, associations, etc. for the purpose of data gathering and marketing opportunities
- Responsible for the management of media monitoring agency and data gathering to serve commercial objectives

**Qualifications**:

- Bachelor’s Degree in business, Economics, Marketing, etc.
- Additional certification in digital marketing/ performance marketing is a plus
- Additional certification in project management is a plus
- 3 years of relevant experience in B2B marketing
- Prior experience managing diverse supplier base with procurement practices

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