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Smb Sales
2 weeks ago
Accountable for SMB segment performance outcomes, demonstrating strategy leadership in the development, execution, and management of SMB business plans by Solution Areas and sales engines, working with a virtual team of cross-functional stakeholders that deliver near-term outcomes while building the foundation for long term sustained success. Leads SMB fiscal year business planning by landing regional and/or global SMB strategy, identifying growth opportunities, prioritizing sales plays, identifying channel capacity needs, securing the necessary financial and talent investments, and developing the go-to-market execution plan; all done by gaining buy-in and alignment with cross-functional stakeholders. Manages SMB performance by Solution Areas and sales engines through a highly collaborative process to drive alignment, execution and results leveraging standardized business reporting to identify insights that influence current and future SMB investments across local market(s). Represents the voice of SMB customers, possessing deep knowledge of customer preferences, digital maturity and competitive landscape in the local market, driving action to build and inform SMB plans to execute relevant and timely global prioritized sales plays, while identifying local sales plays to optimize market demand. Proactively engages and represents SMB to secure support from cross-functional stakeholders' and leadership teams across Microsoft’s Sales and Marketing functions and is the point of escalation for SMB customer issues. Occasionally supports SMB sellers in closing strategically valuable deals.
**Responsibilities**:
**Sales Leadership, Planning, and Collaboration**
- Accountable for delivering on revenue quotas as the business owner for one or more Solution Areas by recommending the ideal mix of go-to-market (GTM) approaches to drive growth, defining sales engine targets, developing small and medium business (SMB) strategies that span multiple segments, managing sales engine and partner performance, and influencing investment decisions for SMB programs. Orchestrates the execution of SMB growth plans with a team of cross-functional stakeholders and identifies local growth opportunities building the market around them to generate revenue. May directly support closing strategically valuable deals.
- Leads fiscal year business planning for small and medium business (SMB) for one or more Solution Areas, defining key details of SMB execution plans, ensuring key stakeholders are aligned to execution plans, and determining the resources and investments needed to support execution plans that lead to revenue growth across markets and customer programs. Evaluates SMB segment performance against growth targets and is accountable for leveraging local market expertise to optimize return on investment (ROI) and spend. May request additional investments as needed to drive plan execution and impact revenue growth, customer acquisition, and expanding market share.
- Drives action with counterparts across the business (e.g., Finance, Business Group Leaderships, Marketing, One Commercial Partner) and applies expertise in local markets and competitors to identify growth opportunities, define strategies and optimal routes to market for achieving revenue targets, and develop and socialize best practices. Defines execution strategies, plan priorities, and key performance indicators (KPIs) for sales engines and partners closely with small and medium business (SMB) stakeholders to align on and improve execution plans.
- Manages a v-team of internal cross-functional stakeholders across a multi-matrixed business. Applies expertise in partner ecosystem(s) by customer segments, gains stakeholder buy in for plan execution, and sets expectations that drive alignment on business plans and improve sales revenue across markets and/or Solution Areas. Defines performance targets, priorities, rhythm of business (ROB), and a governance model for evaluating progress on plan execution, holding others accountable, identifying gaps in plan execution, and taking corrective action as needed. Mentors and provides guidance to less experienced v-team members on executing strategies in concert with v-team stakeholders.
- Shares local market insights, leveraging small and medium business (SMB) assets, local market expertise, marketing campaigns, and competitive insights, as well as an understanding of the voice of the customer and local market digital maturity by segments to identify opportunities and customer plays that drive revenue growth and customer adds, via the optimal mix of partners and programs. Proactively benchmarks data from local markets against global data, and applies expertise in local markets to gain insights that drive opportunity development. May share insights with internal stakeholders to petition for additional resources and/or investments.
**SMB Management**
- Develops and manages small and medium business (SMB) business plans, key plays, an