Digital Campaign Manager

1 day ago

مصر, Egypt MSD Full time

Our Marketing team are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them. The Digital team is innovating how we understand our patients and their needs. Working cross functionally we are inventing new ways of communicating, measuring, and interacting with our customers and patients through digital channels and technologies.DescriptionThe Digital Campaign Manager’s main goal is to support brand teams in executing the digital transformation strategy.

He/she will be responsible for the planning, execution and analytics of the digital campaigns to constantly improve the engagement with our customers. Under the supervision of our Digital Lead, the Digital Campaign Manager will be responsible of conceptualizing, developing and supporting the “Marketing of The Future (MOTF)” and social media “Consumer Activation” campaigns for our company.Core ResponsibilitiesActs as the point of contact person in the conception and implementation phase of new MOTF & Consumer Activation campaigns between Digital marketing team & regional stakeholders/agencies.Creates, monitors, optimizes and reports on multi
- and omni-channel digital campaigns utilizing our inhouse digital solutions and capabilities (Veeva CRM, Sales Force marketing cloud “SFMC”, marketing automation and Social studio, company’s connect “web portal”, Virtual meetings platforms, etc).Acts as community manager for social media campaigns. Supports in the content creation process for the digital engagement campaigns.Measures the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).Works closely with local and regional cross-functional teams to ensure a constant optimization of customer experience and a KPI driven channel effectiveness.Guides internal and external service providers in the technical realization of various projects.Carries out A/B testing on automated marketing campaigns to maximize results.Oversees all aspects of digital advertising campaigns and works closely with the Communication team to align strategy and approach in social media.Sets up standardized processes to ensure harmonized campaign planning and execution.Acts as sparring partner for customization and further development of channels.Takes an active part in the evolvement of our digital channel environment.Responsible for a continuous benchmarking of working methods, tools, and processes.Gaining agreement for the split of roles and responsibilities of all relevant company’s personnel interacting with the account.Qualifications BSc. in Digital Marketing, Business Administration, Business Informatics, Pharmacy.Hands-on experience working in Digital Marketing for at least 2 years and up to 5 years is required, preferably in Digital Marketing Agency or Digital Marketing department.Skills & competenciesExperience with Marketing Automation tools is required - Salesforce Marketing cloud is a great advantage.Experience with Web Analytics tools such as Google Analytics 360Hands-on experience in digital marketing and execution (e.g.

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