Regional Digital Campaign Manager

**Scope of the Job**
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As Regional Digital Campaign Manager, you will work with three OpCo’s to drive retention and value of the B2B e-commerce platform including identifying customer funnel gaps on platform and improve by campaigns or user tests and a/b testing (in alignment with data analyst & local PO B2B). Furthermore, you will build and set-up structured & targeted campaigns drilled to single shopper behavior, drive value & customer-oriented Loyalty program. The aim is to use all possible digital tools and data available to increase Promo ROI, Customer Value, adoption and penetration.
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**Responsibilities**:

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**Functional Responsibilities (Conducted for three Operating Companies)**:

- Drive customer triggered journey philosophies and methods to improve value and increase basket size.
- Analyze customer journeys to identify pain points or opportunities that will increase our E-Business value, volume or decrease the cost to serve
- Conduct user research and deep-diving into data to uncover pain points and identify needs and translate them into concrete AB-testing hypotheses (in alignment with Global CXO team & local PO)
- Advice on positive experiments and provide changes to our product
- and design teams
- Ensure ePicos and brand guidelines across the B2B platforms
- Provide input for Loyalty program in the OpCo
- Points logic, Status Tiers, Reward catalogue & Reward redemption
- Run campaigns & A/b test experimentation to drive Loyalty program and increase online revenue
- Responsible for the commercial success of campaigns and loyalty (ROI)
- Review data to improve channel strategy and customer segmentation.
- Leverage promo and Loyalty data to increase ROI
- Work closely with TM, Product owner and Regional Data Analyst to drive NPS
- Work closely with Global CXO to implement all market automation tools relevant for each OpCo to drive value

**Functional Competencies**:

- Customer first with value creation mindset
- Deeply understand the shopper and customer profiles.
- Deeply understand customer funnel on platform
- Understand the digital trends changes in the wider environment and its implication on the platform.
- Able to differentiate different shopper needs and act upon in order to achieve OpCo’s digital ambitions.
- Understand OpCo’s Route to Market and its implication on the platform.

**Leadership Responsibilities**:

- High ability to connect and work with different styles and local cultures in different OpCos.
- Driven by achieving business results, high commercially & analytically strong for effective decision making
- He/she enjoys working with others and can act as thought leader and coach his/her colleagues: through a range of mechanisms, you will ensure that our business understands his/her specialist area.
- Champion digital value creation; coach his/her stakeholders and the customers about the benefit and the transformation of e-commerce.

**Functional Authority**:

- Together with the Head of eCommerce and Global CXO decide about the different programs, tools that will be implemented to drive retention, loyalty and NPS.

**Qualifications**:

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**Education, Certifications and Licenses**:

- University degree from a reputable university in engineering, business administration, or a related field

**Knowledge and Experience**:

- 3-5 years’ experience in FMCG companies with commercial background.
- Experience in digital platforms (B2B, B2C, iB2B, iB2C)
- Technical expertise regarding data models, database design development, data mining and segmentation techniques
- Deep understanding of Google Analytics and online metrics

**Skills and Abilities**:

- Excellent Computer skills.
- Outstanding analysis skills.
- Excellent problem solving.
- Excellent Project Management skills.

**Personal Qualities**:

- Results driven and analytically strong - he/she know that data drives decision-making and he/she proves his/her hunches with data
- Creative, out of the box thinker, challenge the status quo,
- Communication, problem solving and following up skills.
- Able to forge alliances & align stakeholders
- Agile mindset
- Hard worker and able to work under pressure to meet close deadlines.

**Preferable Qualifications**:

- Commercial: affinity with commercial discipline and a commercial way of thinking
- MBA is a plus.