Digital Marketing Manager

3 days ago

مصر, Egypt Nagwa Full time

**Summary**

**Responsibilities**
- Developing and implementing a digital strategy in-line with Nagwa’s marketing and communication strategy, policies, and procedures and identifying specific digital objectives to effectively promote Nagwa’s different products
- Managing marketing campaigns across online platforms and digital channels to ensure that our products and services meet the customers’ expectations and to build credibility for the Nagwa brand
- Analyzing brand positioning and audience insights as well as trying to predict future trends to make future campaigns more effective
- Identifying and creating proactive programs and promotions that are consistent with the company’s objectives to engage the audience within different channels
- Managing the creation of compelling marketing materials in collaboration with our Creative Design Team to ensure customer attraction and engagement
- Identifying the most effective channels to implement effective marketing campaigns
- Measuring and giving reports on the performance of all digital marketing campaigns and assessing it in regard to our goals (ROI and KPIs)
- Conducting market research to identify potential threats and opportunities
- Adjusting aspects of our marketing strategy to ensure success in both established and emerging markets
- Fostering internal communication that welcomes information sharing, seeking input from others, and diverse viewpoints
- Discussing strategies, objectives, and results with the senior management, ensuring that they are consistent with Nagwa's strategy and achieve the desired objectives
- Handling other nondigital marketing responsibilities

**Qualifications & Work Experience**
- 5+ years of experience in a similar role (qualified chartered marketer is preferable)
- Experience working within a start-up environment

**Behavioural Competencies**
- Strong analytical thinking skills
- Confident and dynamic personality
- Strong creative outlook
- Proactive self-starter
- Ability to motivate others

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