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Manager, Digital Acquisition Data, Personalization
2 weeks ago
Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a
culture of inclusion
for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.
Job Title
Manager, Digital Acquisition Data, Personalization & Conversion
Overview
As Marketing Services (MS), the marketing strategy & execution arm of Mastercard, we aim to focus on differentiated scalable and digital offerings that leverages our unique data and marketing technology to accelerate campaign performance and associated outcomes. Our vision is to become the partner of choice for Issuers and Merchants leveraging our digital data-driven digital acquisition performance products to drive our client’s most profitable customer engagements and ultimately Mastercard preference with consumers.
Through the transformation of the youngest and fastest growing MS region, EEMEA is seeking an experienced Digital Acquisition Data, Personalization & Conversion.
We are looking for passionate and talented professionals, who share our vision for data-driven digital marketing to join us taking a leading role to implement best-in-class digital acquisition products and solutions to drive significant growth for clients and our business.
Role & Responsibilities
- Support the development of new and existing MS Acquisition products and capabilities across the Digital Marketing and Sales funnel, focusing on driving exponential growth across all key metrics and KPIs.
- Develop optimization and conversion playbooks to support our clients and the broader MS business to drive improved performance across Mastercard’s Digital Acquisition Product suite.
- Collaborate with and support the Acquisition Product Owner to manage the MS Acquisition Product portfolio ensuring relevancy, quality and effectiveness of MS Acquisition products.
- Represent MS across the EEMEA region, to identify opportunities to support clients with MS products and then to articulately present and support with pitching to both internal and external stakeholders.
- Ability to identify opportunities derived from internal (Mastercard proprietary) data sources to create new or enhanced acquisition products.
- Identifying strategic and tactical products and capabilities that can support our ability to maximize financially sustainable growth across the MS Acquisition Product portfolio.
- Review, analyze and present clear and strategic recommendations to deliver result-driven marketing solutions that span across different functions and disciplines. He/she should be able to leverage media insights and trends as well as consumer insights to design effective results-driven marketing and communication strategies.
- Work within a cross-functional team to execute on that product vision by building new capabilities for the business.
- Collaborate closely with internal Mastercard teams to improve the quality of existing MS products.
- Initiate ideas and implement marketing initiatives with external agencies, FIs and/or partners to design and execute identified initiatives and programs.
- Experienced in end to end new product launches as new cards for issuers or retailers, new loyalty programs and/or card conversions, ability to analyze existing processes, strategize, plan, execute to go to market and post launch management.
- Supporting the broader MS team to ensure that MS ambitious KPIs are met or exceeded including: Regional digital P&L, Scalability (number of scalable projects regionally) and contribution to regional MS goals.
All About You
- Positive mental attitude. A pleasure to work with. Socially intelligent and witty behind the PC.
- Firm grasp of AdTech, MarTech, Mobile and Performance Marketing landscape with ability to identify the right partners via requirements and specs.
- Well-versed in end-to-end digital marketing which includes analytical review of media strategies and plans, trouble shoot and work with partners to propose successful results-driven digital marketing strategies.
- Passion for data, analytics and insights to inform, measure and continuously improve.
- Demonstrated ability to drive change and transformation with a positive ROI.
- Digital and social media knowledge with hands on experience executing major campaigns end-to-end. These should include: acquisition, contactless, spend, loyalty and brand initiatives.
- Strong interpersonal communication and presentation skills with stakeholders of different senior
