Digital Acquisition Manager

4 days ago

Cairo, Cairo, Egypt HR HUB Full time

Core Responsibilities and Accountabilities

  1. Identify and execute short-term acquisition and cross-sell strategies for user acquisition, activation, and

retention.

  1. Design and launch targeted digital campaigns aligned with client priorities and capabilities.

  2. Use data to inform and optimize marketing campaigns and product features.

  3. Manage and optimize paid advertising campaigns (e.g., paid social, search ads).

  4. Develop and implement SEO strategies to improve organic search rankings.

  5. Oversee campaign execution and resolve operational issues promptly.

  6. Analyze market segments to tailor acquisition strategies effectively.

  7. Design and implement incentive structures and tactical campaigns to boost acquisition.

  8. Collaborate with cross-functional teams including product, credit, operations, IT1, and external partners.

  9. Ensure compliance with sales governance, risk management, and internal control frameworks.

Knowledge and Experience

  1. 8–10 years of experience in end-to-end product launch and acquisition strategy:

  2. Digital Marketing expertise: Proficiency in various digital marketing channels, including SEO, SEM, content

marketing and social media.

  1. Expertise with marketing automation platforms and A/B testing tools.

  2. Designing campaigns and understanding segment needs.

  3. Building strategic partnerships.

  4. Coordinating with IT, marketing, and contracting teams for system configuration.

  5. Executing go-to-market strategies for product launches.

-Strong analytical, communication, leadership, and stakeholder management skills.

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