Marketing and Communication Specialist

1 day ago

Giza, Giza, Egypt Miraco Full time

Company Description

Miraco is the leading company in the field of air conditioning and refrigeration in Egypt. Founded in 1976, Miraco operates with cutting-edge manufacturing technology and a total working space exceeding 90,000 square meters. With a production capacity of over 1 million boxes per year, and a dedicated workforce of more than 1,400 employees, Miraco is known for its quality manufacturing, distribution, HVAC contracting, commercial refrigeration, and service divisions. Our goal is to remain the leading producer and supplier of world-class air conditioning and refrigeration products and services.

Responsibilities: -

1- Follow up on the design of promotional material and distribute in online and offline channels

2- Follow up & advertise our company and products/services on various media and its activation.

3- To organize promotional activities & sponsorship follow up.

4- To ensure good service from service agencies such as Advertising and P.R. agents. Recommending changes if necessary and proposing alternative agents for approval.

5- Track ROI for marketing campaigns.

6-To direct the preparation of all creative advertising and promotional material including sales literature, exhibitions, sales aids, etc... in liaison with Sales Manager.

Qualifications: -

  • Bachelor's degree with 1-3 years of relevant experience

  • Proficiency in social media platforms (Facebook, Instagram, LinkedIn, TikTok).

  • Experience with paid advertising (Google Ads, Meta Ads).

  • knowledge of SEO and SEM practices.

  • Familiarity with content creation and management.

  • Strong analytical skills with the ability to interpret data and performance metrics.

  • Experience in email marketing tools (Mailchimp, HubSpot, etc.).

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