New Product Development Specialist
2 days ago
Job Summary
The New Product Development professional is responsible for managing the end-to-end development of new products—from idea generation and market research to launch and post-launch evaluation. This role works cross-functionally to ensure products meet consumer needs, align with brand strategy, and are delivered on time, within budget, and to quality standards
Key Responsibilities
- Generate innovative product ideas based on market trends, consumer insights, and brand strategy
- Conduct market research, competitor analysis, and feasibility studies
- Develop product concepts, formulations, specifications, and packaging briefs
- Coordinate with R&D, Quality, Procurement, Packaging, Marketing, and Production teams
- Manage product development timelines using stage-gate or similar processes
- Source and evaluate raw materials, suppliers, and packaging options
- Oversee product testing, trials, and quality validations
- Prepare costings, margins, and pricing recommendations
- Support regulatory and compliance requirements
- Lead product launch execution in collaboration with marketing and sales teams
- Monitor post-launch performance and recommend improvements or renovations
Required Qualifications
- Bachelor's degree in Business, Marketing, Food Science, Chemistry, Pharmacy, Engineering, or related field
- 2–6+ years of experience in New Product Development (experience varies by level)
- Strong understanding of product lifecycle management
- Experience working with cross-functional teams
- Knowledge of market research and consumer insight tools
Key Skills & Competencies
- Innovation & creative thinking
- Strong project management and organization skills
- Analytical and problem-solving abilities
- Excellent communication and presentation skills
- Attention to detail and quality focus
- Ability to manage multiple projects simultaneously
- Commercial mindset with cost and margin awareness
Preferred Experience (Optional)
- Experience in
FMCG, Food & Beverage, Skincare, Cosmetics, or Consumer Goods - Familiarity with regulatory standards (e.g., food safety, cosmetics regulations)
- Experience with suppliers and contract manufacturers
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