Social Media Strategist

Our client is a creative content and production studio that partners with brands across industries such as law, finance, healthcare, and entertainment to deliver high-quality video and visual assets. They produce a high volume of content for multiple clients and need a dedicated social media strategist to ensure that this content is translated into effective, platform-specific posts that strengthen brand presence and engagement.

Location

Fully Remote | 9 AM - 5 PM EST

Role Overview

The Social Media Strategist will transform the studio's existing content into 5–10 high-quality weekly posts. The role owns social strategy, content calendars, captions, and platform-specific publishing, without producing new content. You will tailor posts for multiple industries and ensure consistent, effective brand presence across platforms.

Key Responsibilities

Social Strategy & Planning

• Develop and maintain a clear social media strategy for the studio and assigned client accounts aligned with each brand's goals and positioning.

• Build and manage a content calendar planning approximately 5–10 tailored posts per week across platforms.

• Define content pillars, themes, and posting cadence to ensure consistent and relevant output.

Content Adaptation & Publishing

• Review and select from a large volume of existing studio-produced assets, including video, graphics, and clips.

• Adapt assets into platform-ready posts by selecting clips, thumbnails, titles, and angles tailored to each platform.

• Write on-brand, platform-appropriate captions aligned with each client's voice and audience.

• Manage platform-specific posting and scheduling across Instagram, TikTok, LinkedIn, YouTube Shorts, and others, optimizing formats, aspect ratios, and metadata.

• Apply light adjustments such as basic captioning, simple trims, and thumbnail selection or tweaks (no heavy editing).

Platform & Audience Expertise

• Apply strong understanding of platform nuances to maximize reach and engagement.

• Stay up to date on social media trends, best practices, and features.

• Tailor content to multiple industries, including law, finance, healthcare, and creative/podcast brands, while ensuring accuracy and professionalism.

Performance Monitoring & Optimization

• Track post performance through native platform analytics or client tools.

• Identify top-performing content types and provide recommendations to refine strategy.

• Report key insights and high-level performance trends to the internal team to inform future content and decisions.

Collaboration & Workflow

• Collaborate closely with internal production and account teams to understand upcoming content, campaigns, and client priorities.

• Coordinate through tools such as Slack, , and to align on deliverables and timelines.

• Ensure smooth cross–time zone collaboration with U.S.-based teams.

• Note: Community management is not a primary responsibility unless requested.

Qualifications

Experience

• 2–3+ years of experience in social media management, social strategy, or digital marketing.

• Strong preference for agency experience managing multiple brands or industries simultaneously.

• Proven track record of creating and executing social strategies that improved engagement, reach, or brand visibility.

Skills

• Deep understanding of major social platforms, including Instagram, TikTok, LinkedIn, YouTube, and Facebook, and their best practices.

• Excellent writing skills with the ability to adapt tone and style across diverse brands and industries.

• Strong sense of visual storytelling and how to position video and creative assets for social platforms.

• Comfortable using basic video and design tools for light edits, captioning, or thumbnail adjustments.

• Highly organized, with the ability to manage content calendars and multiple accounts simultaneously.

• Confident using collaboration and project management tools such as Slack, , and

• Strategic, detail-oriented, curious, adaptable, proactive, and comfortable in fast-paced, high-output environments.

• Strong communication and collaboration skills.

What Success Looks Like

• Delivery of 5–10 high-quality, on-brand weekly posts across assigned platforms.

• Clear, cohesive social presence for each brand aligned with tone, values, and positioning.

• Measurable improvement in engagement, reach, or other agreed-upon KPIs over time.

• Efficient use of existing content libraries, reducing bottlenecks in activation.

• Positive feedback from internal teams and clients on content quality, relevance, and reliability.

Opportunity

This is a strategic opportunity within a creative production environment, working with a team that produces a high volume of top-tier content. You will shape how this content shows up across platforms and work across multiple industries while collaborating with a creative, ambitious team. Apply now

Application Process:To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets

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