Product Manager

6 days ago

New Cairo, Cairo, Egypt Nawah Scientific Full time 60,000 - 120,000 per year

KEY RESPONSIBILITIES

  1. Strategic Marketing & Planning


• Develop and own the annual marketing plan for the Business Unit, aligned with BU

targets and Nawah's overall strategy.


• Conduct market, customer, and competitor analysis to identify opportunities and inform

positioning.


• Define value propositions, messaging, and go-to-market strategies for core services and

new launches.


• Partner with Scientific and Commercial teams to translate scientific capabilities into

compelling market offerings.

  1. Campaign Development & Execution


• Design and oversee BU-specific marketing campaigns


• Collaborate with Marketing Specialists to execute campaigns, automation workflows,

and digital assets.


• Ensure consistent brand voice, visuals, and scientific integrity across all content.


• Manage the BU's marketing calendar and budget utilization.

  1. Performance & Optimization


• Define and track KPIs (lead generation, conversion rates, awareness metrics, ROI).


• Analyze campaign results and customer insights to adjust strategies.


• Collaborate with the Marketing Specialist to ensure dashboards and reports reflect BU

goals.


• Present quarterly marketing performance reviews to BU Head and central leadership.

  1. Cross-Functional Collaboration


• Work closely with Sales, Operations, and R&D teams to ensure marketing efforts reflect

customer needs and service readiness.


• Collaborate with the Central Marketing Team for design, digital, PR, and content support.


• Provide input for pricing, service packaging, and product lifecycle management.


• Act as the voice of the customer within the BU — ensuring market feedback informs

innovation.

  1. Representation & Advocacy


• Represent the BU in conferences, exhibitions, and industry events as needed.


• Support thought leadership through technical articles, webinars, and collaborations with

scientific influencers.


• Champion Nawah's value proposition and scientific excellence within the assigned

domain.

REQUIREMENTS

Education


• Must-have: Bachelor's degree in Life Sciences, Pharmacy, or Biotechnology.


• Nice to have: Master's in Marketing, Business Administration, or related field.

Experience


• 5-8 years of experience in a commercial role within scientific, biotech, or laboratory

services industries, with a minimum 3 years marketing experience


• Strong understanding of scientific services markets and regulatory environments (ISO,

GLP, etc.).

Language


• Arabic & English: Advanced Level (required

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