Digital Marketing Manager

Our client is a leading provider of secure Desktop-as-a-Service (DaaS) solutions that enable organizations to deliver high-performance virtual desktops and cloud-based applications to employees anywhere, on any device. With a strong focus on security, compliance, and efficiency, they empower distributed teams to work productively while maintaining robust data protection and meeting regulatory requirements.

Location

Fully Remote | 9 AM - 5 PM EST

Role Overview

The Digital Marketing Manager will oversee the company's digital go-to-market function, managing the MARTECH stack, advertising campaigns, website, analytics, and marketing operations to drive lead generation, brand visibility, operational efficiency, and actionable intelligence.

The role requires a strategic marketer with technical depth across automation, reporting, digital channels, and content execution.

Key Responsibilities

Marketing Operations

• Manage the marketing technology stack, primarily and Marketo.

• Establish and execute plans for database cleansing and growth, removing outdated information, contacts, workflows, and other components.

• Create and interpret reports and dashboards that provide actionable insights for sales and marketing leadership.

• Work closely with sales, channel, and business development teams to improve marketing and sales operations and efficiency.

Digital Advertising & Campaign Management

• Develop and execute targeted digital advertising campaigns that drive leads and brand awareness.

• Lead automated outbound programs including nurture, reactivation, and customer engagement.

• Collaborate with agencies and internal stakeholders to create content and ad copy for successful campaign execution.

• Align with channel and alliance teams to ensure digital support for joint go-to-market activities.

• Manage the digital marketing budget.

Website, Content & Social Media

• Manage, integrate, and optimize the company website and blog.

• Lead the social marketing plan and execution to drive increased audience engagement and influencer marketing.

• Collaborate with agencies and vendor partners to support digital initiatives.

Qualifications

Experience

• Bachelor's degree in Marketing, Communications, or a relevant field.

• 5+ years of digital marketing experience, including 3+ years managing marketing automation programs.

• Certified in Marketo/Eloqua and

• Google Ads and Analytics certified, plus experience with digital advertising platforms, content syndication, and intent-based marketing.

• Web development skills including WordPress management, HTML, CSS, and JavaScript.

• Adobe Creative Cloud experience.

• Proven success designing and implementing digital marketing campaigns.

• In-depth understanding of marketing technologies and experience building a MARTECH roadmap.

• B2B technology marketing experience; cloud services preferred.

• Experience implementing or managing GDPR-based marketing programs preferred.

Skills

• Strong analytical mindset and ability to derive insights from marketing data.

• Ability to balance tactical execution with strategic planning and leadership-level recommendations.

• Process-driven, organized, and highly detail-oriented.

• Strong communication, creativity, and project-management abilities.

• Passion for using modern marketing technology to solve complex challenges and improve business performance.

• Ability to drive engagement, inclusion, and collaboration across internal teams.

What Success Looks Like

• Well-executed digital campaigns that generate quality leads.

• Improved MARTECH performance, automation efficiency, and data accuracy.

• Clear, actionable reporting that supports strong decision-making.

• A more visible, engaging digital presence across website and social channels.

• Strong alignment between marketing, sales, and channel teams.

Opportunity

This role offers the chance to own and elevate the full digital go-to-market engine within a technology-driven organization. You will shape the performance of key marketing systems, enhance data-driven decision-making, and lead high-impact campaigns that support revenue growth. With broad autonomy and cross-functional collaboration, you will influence strategy, improve operational efficiency, and directly contribute to the company's marketing evolution.

Application Process:To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets

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