Senior Digital Marketing Executive

2 weeks ago

New Cairo, Cairo, Egypt Digital School by Berlitz Full time
  • Create and execute social media platform plans aligned with the overall marketing strategy; develop, implement, and manage multiple platforms.
  • Plan and execute Facebook Ad campaigns (including campaign objectives, budgeting, and ad formats) in collaboration with the media agency across various platforms.
  • Develop creative and engaging content for social media platforms in line with the marketing plan.
  • Set up and optimize company pages on each platform to boost visibility and reach, in coordination with the media agency.
  • Stay up to date with the latest social media trends, tools, and best practices.
  • Monitor SEO performance and web traffic metrics to inform strategy.
  • Conduct research on benchmark trends, audience behavior, and platform performance.
  • Measure and report on the effectiveness of all digital marketing campaigns, working closely with the media agency.
  • Develop, implement, and manage marketing campaigns that promote the company's products and services.
  • Enhance brand awareness across digital channels, drive website traffic, and generate leads/customers in collaboration with the media agency.
  • Evaluate and report on competitors' digital marketing strategies.
  • Coordinate campaign and content execution with the content agency.
  • Manage digital coverage during events to maximize online visibility and engagement.
  • Control and monitor digital marketing budget spending in coordination with the media agency to ensure efficiency and ROI.

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