Media Buyer

5 days ago

Heliopolis, Cairo, Egypt COLORS Beauty Full time 15,000 - 45,000 per year

Job Title: Media Buyer

Location: Heliopolis, Cairo, Egypt

Company: COLORS Beauty

Job Description:

  • Develop media strategies aligned with our marketing objectives and target audience.
  • Identify the most suitable social media platforms, ad formats, and placements to achieve campaign goals.
  • Conduct thorough research to understand the target audience, their demographics, interests, and online behavior.
  • Set up and configure advertising campaigns on various social media platforms such as Facebook Ads Manager, Instagram Ads, TikTok, Google Ads. etc.
  • Define campaign objectives, budget allocation, targeting parameters, ad placements, and creative specifications.
  • Optimize media buying strategies to maximize reach, engagement, and return on investment (ROI).
  • Manage advertising budgets for clients, ensuring effective allocation and optimization of funds across different campaigns and platforms with least budgets.
  • Monitor spending, track campaign performance against budget, and provide regular budget reports to clients & campaign performance metrics such as impressions, clicks, conversions, and cost per acquisition
  • Analyse data and insights to optimize campaigns, adjust targeting parameters, ad placements, creatives, and bidding strategies to improve performance.
  • Generate regular performance reports for clients, highlighting key metrics, campaign results, and insights and provide actionable recommendations for campaign optimization.

Job Requirements:

  • Proven experience as 
    Digital Media Buyer
     / 
    Media Planner
     / 
    Media Buyer
    or similar role.
  • Interest in following advertising and media trends.
  • Attention to detail.
  • BSc/BA in Marketing, Advertising or related field.

Candidates who fit the profile please send your CV to and don't forget to mention the job title

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