Product Marketing Specialist

7 days ago

Cairo, Cairo, Egypt Sumerge Full time 120,000 - 180,000 per year
  • Lead end-to-end marketing campaign planning and execution for Sumerge's Digital Experience and Modernization offerings.
  • Develop and implement multi-channel campaigns across digital, social, events, PR, and partner ecosystems.
  • Manage content strategy and production — case studies, whitepapers, videos, brochures, and success stories.
  • Drive thought leadership and PR initiatives to position Sumerge as a regional authority in digital transformation.
  • Build and maintain GTM playbooks, product messaging, and positioning frameworks aligned with business priorities.
  • Collaborate with Product and Delivery teams to translate technical capabilities into market-ready value propositions.
  • Partner with Sales and Presales to develop enablement tools (sales decks, battlecards, one-pagers, playbooks).
  • Plan and execute executive events, webinars, and customer showcases that highlight modernization outcomes.
  • Manage marketing performance dashboards, track ROI, and optimize campaigns based on analytics.
  • Oversee regional alignment of campaigns across Egypt, UAE, KSA, Qatar, and GCC markets.
  • Ensure brand consistency and storytelling quality across all internal and external touchpoints.
  • Stay informed on market trends, competitors, and modernization technologies to refine strategy and messaging.

Requirements

  • Bachelor's degree in Marketing, Business, or Communications.
  • 3-5 years of experience in product or campaign marketing within IT, SaaS, or digital transformation environments.
  • Proven experience in campaign planning, execution, and performance analysis.
  • Proficiency with marketing automation, CRM, and analytics platforms (HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager).
  • Strong analytical skills with the ability to interpret campaign data and optimize accordingly.
  • Excellent written and verbal communication skills in English (Arabic is a plus).
  • Highly organized, detail-oriented, and comfortable managing multiple concurrent campaigns.

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