General Manager

Abwaab | General Manager - Egypt

Location: Cairo

Type: Full-time

Department: Executive

About Us
Abwaab is a leading tech-driven company committed to transforming the educational landscape in Egypt. In less than three years, Abwaab was ranked among the top and most downloaded private Ed-tech apps across the region. With a focus on innovation and scalability, we are growing rapidly and looking for an experienced Senior Business Development Manager to join our team. If you're passionate about driving strategic growth, have strong connections in the B2B and B2G sectors, and thrive in a dynamic tech environment, we'd love to hear from you.

Job Overview
The General Manager (GM) will be responsible for overseeing Abwaab's business growth, focusing on P&L management, campaign optimization, strategic partnerships, and market expansion. With a strong tech background and understanding of startup culture, this individual will play a key role in scaling Abwaab, particularly during its formative years. The GM will drive cross-functional collaboration, establishing crucial relationships with government bodies, NGOs, and other significant market players, ultimately helping Abwaab generate more revenue and position itself as a market leader.

Key Responsibilities

• P&L Ownership: Own the Profit and Loss (P&L) for Abwaab's business operations, ensuring financial health through strategic management of costs, revenue, and campaigns.
• Growth & Revenue Generation: Lead efforts to drive exponential revenue growth. Formulate strategies that optimize the company's revenue potential, particularly in the initial scaling phases.
• Campaign Management: Oversee the execution and performance of marketing campaigns. Ensure the right campaigns are run with optimal Customer Acquisition Cost (CAC) and Return on Investment (ROI).
• Stakeholder Engagement: Build and maintain strong relationships with key government officials, NGOs, and major industry players to enhance Abwaab's presence in the market.
• Strategic Partnerships: Lead the identification, negotiation, and establishment of partnerships with influential external entities that can accelerate Abwaab's growth and market penetration.
• Market Expansion & Scaling: Ensure the company scales efficiently, with a clear roadmap for growth, especially in the early years of expansion.
• Leadership & Team Collaboration: Provide leadership to cross-functional teams, ensuring alignment on business goals and driving a culture of innovation, excellence, and continuous improvement.

Required Qualifications & Skills

• Tech Background: A strong understanding of technology and how it drives business growth, preferably in a tech or SaaS environment.
• Experience in High-Growth Environments: Proven experience in scaling businesses rapidly, ideally in a GM, VP, or similar leadership role in a startup or hyper-growth company.
• P&L Management: Strong financial acumen with experience managing budgets, optimizing costs, and driving revenue growth.
• Campaign & Marketing Expertise: Demonstrated success in managing and optimizing marketing campaigns with a focus on CAC, ROI, and performance metrics.
• Strategic Mindset: Ability to think long-term, plan strategically, and execute on those plans while adapting to fast-changing market dynamics.
• Strong Networking & Relationship-Building: Proven track record of establishing relationships with key stakeholders, including government bodies, NGOs, and other influential market players.

Why Join Us?

At Abwaab, we're not just building a company, we're building a legacy in the education and tech space. This is your chance to be part of a fast-growing team that's making an impact. If you are a driven, strategic thinker who thrives in a tech-driven environment and has the vision to lead, we want you on our team.