Marketing Manager

7 days ago

Hurghada, Red Sea, Egypt Abu Soma Development Company Full time 250,000 - 500,000 per year

Job Summary:

The Marketing Manager will be responsible for developing, implementing, and overseeing marketing activation strategies that engage customers and drive brand awareness. This role requires a blend of strategic thinking, project management, and creative execution to ensure that all activation campaigns meet company objectives.

Key Responsibilities:

  • Strategy Development: Collaborate with all departments to create and execute effective activation strategies aligned with overall business goals.
  • Campaign Management: Plan, coordinate, and execute promotional campaigns, ensuring timely delivery and adherence to budget.
  • Cross-Functional Collaboration: Work closely with internal teams (e.g., sales, product development, creative) and external partners (e.g., agencies, vendors) to ensure successful campaign execution.
  • Market Research: Analyze market trends and customer insights to inform activation strategies and enhance campaign effectiveness.
  • Performance Tracking: Monitor and evaluate campaign performance using key metrics, providing regular reports and recommendations for improvement.
  • Budget Management: Manage budgets, ensuring optimal allocation of resources and cost efficiency.
  • Event Coordination: Organize and oversee events, promotions, and activations to maximize brand exposure and customer engagement.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 10+years of experience in marketing activation, project management, or a similar role.
  • Strong understanding of marketing principles and digital marketing channels.
  • Excellent communication and interpersonal skills.
  • Proven ability to manage multiple projects simultaneously under tight deadlines.
  • Proficiency in data analysis and reporting tools.

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