Head of Marketing

York Holding Group is a diversified investment and development group with a portfolio spanning real estate, technology, and financial innovation. The group operates through three specialized business verticals that complement each other to drive growth across the real estate ecosystem, from large-scale property development, to next-generation PropTech solutions, to a regulated FinTech platform transforming real estate investment through digital tokenization and fractional ownership. United by a shared vision of innovation, transparency, and excellence, York Holding Group continues to shape the future of living, investing, and digital real estate experiences across the region.

Position Summary
The
Head of Marketing
is responsible for shaping the company's marketing vision and ensuring the effective implementation of that vision across all regions. This role focuses on high-level strategy, brand alignment, and performance oversight—ensuring regional Performance marketing managers and media buyers drive successful, ROI-focused campaigns. While day-to-day campaign execution and reporting are managed by middle-level marketing staff, the Head of Marketing provides strategic leadership, performance guidance, and decision-making based on consolidated analytics and business priorities.

Key Responsibilities

• Strategic Planning & Market Insight
• Develop and implement comprehensive marketing strategies aligned with sales and commercial objectives
• Set and oversee measurable KPIs tied to lead generation, conversion, brand engagement, and ROI
• Analyze market trends, customer behavior, and competitor activity to guide marketing direction
• Adjust strategic direction based on performance data and business priorities
• Campaign Oversight & Performance Monitoring
• Supervise the execution of 360° marketing campaigns handled by Performance marketing managers/media buyers
• Ensure alignment between regional campaign goals and overall company marketing strategy
• Monitor lead generation effectiveness through reports provided by subordinate managers
• Review campaign performance metrics to ensure consistency in quality, volume, and ROI targets
• Brand & Reputation Management
• Ensure consistent brand messaging across all digital and offline channels
• Enforce brand guidelines and ensure adherence by all departments and external partners
• Oversee brand positioning, public sentiment, and manage crisis communication strategies
• Supervise PR initiatives, influencer partnerships, and brand ambassador activities
• Digital & Offline Marketing Strategy
• Provide strategic direction on digital marketing channels including SEO, SEM, paid media, social, and email
• Oversee website structure, landing pages, and conversion funnel strategies in coordination with team leads
• Guide offline marketing efforts, including real estate exhibitions, events, signage, and sponsorships
• Encourage the adoption of new tools and technologies (e.g. AI, automation) to improve efficiency
• Team Leadership & Development
• Lead, mentor, and grow a multidisciplinary marketing team across regions
• Set clear objectives and performance indicators for team members
• Conduct quarterly performance reviews and implement training and succession planning
• Coordinate with marketing managers/ social buyers in each branch to ensure execution of centralized strategy
• Budgeting & Resource Allocation
• Manage the marketing department's overall budget and optimize resource distribution
• Review and analyze campaign spend, cost-per-lead (CPL), and ROI through reports from team leads
• Identify opportunities to improve cost-efficiency and maximize marketing impact
• Vendor & Agency Oversight
• Select and manage relationships with marketing agencies, influencers, and third-party service providers
• Negotiate contracts and ensure deliverables align with expected results and standards
• Analytics, CRM & Reporting
• Consolidate and review marketing performance reports submitted by subordinate managers
• Analyze overall marketing performance to guide budget planning and strategy adjustments
• Use insights to evaluate regional effectiveness and shape high-level marketing roadmaps
• Compliance & Regional Adaptation
• Ensure all marketing activities comply with applicable regulations and brand standards
• Oversee market research and adaptation strategies for target regions, including the Gulf and CIS countries

Education
Qualifications & Requirements:

• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)

Experience

• 6+ years in marketing role, including 3+ years in a senior leadership position, preferably in real estate, investments, or B2C sectors
• Proven track record of managing international teams and campaigns
• Deep understanding of digital marketing tools, analytics, and brand development

Skills

• Strong strategic thinking and leadership skills
• Excellent communication, team-building, and decision-making abilities
• Proficiency in marketing technology, data analysis
• Fluent in English and Arabic