Strategy Director

Do you want to lead complex digital campaigns for some of the world's most iconic luxury brands across more than 40 countries?

We are Tribe X — a next-generation agency creating the most impactful end-to-end digital presence for global luxury brands. Our work combines strategy, content, social, and paid media under one roof to drive measurable results for some of the world's most respected names — We blend strategy, creativity, and performance to build brands that matter and deliver results that move the needle. We're growing fast—and we're looking for a Digital Media Director who's ready to build the most impactful, future-focused media department in the region.

Purpose of the Role

The Strategy Director's role is to shape the soul and direction of the brands we work with. They will define what the brand stands for, who it speaks to, and how it expresses itself across every touchpoint — from social media to storytelling.

They combine strategic thinking with deep cultural awareness — meaning they understand people, trends, and how brands connect emotionally in today's fast-changing world. This isn't about theory; it's about building brands that feel real, relevant, and resonant.

They will also train and guide Tribe X client partner teams to think and brief like brand strategists — ensuring that every creative brief is rooted in true human insight, clear direction, and cultural relevance.

Responsibilities:

Each responsibility point is designed to be measurable, owned, and results-oriented — not just tasks.

1. Define and Deliver Brand Clarity
   • Create brand strategies that are simple, inspiring, and actionable.
     
     
   • Ensure each brand's foundation is documented, presented, and approved by the client within defined timelines.
     
     
2. Guide and Train Client Partner Teams
   • Design and run practical training sessions to help account and client-facing teams master brand thinking and creative briefing.
     
     
   • Measure success by the team's ability to brief creatives with clarity, purpose, and confidence.
     
     
3. Bridge Strategy with Digital and Social
   • Translate brand foundations into digital behavior — ensuring tone, content, and creative output stay true to the brand online.
     
     
   • Partner closely with creative and media teams to maintain consistency between strategy and execution.
     
     
4. Drive Insight and Cultural Relevance
   • Continuously bring cultural, social, and consumer insights into the agency — not just trends but meaning behind them.
     
     
   • Lead sessions or internal updates that keep Tribe X thinking ahead of the curve.
     
     
5. Own Strategic Quality and Consistency
   • Oversee the quality of all brands strategic outputs across the agency.
     
     
   • Create tools, templates, and frameworks that standardize excellence in brand building across teams.
     
     

Qualifications & Experience

Must-Have:

• 8+ years of experience in brand strategy, planning, or creative strategy, preferably within digital-first or integrated agencies.
  
  
• Proven experience building or guiding the creation of brand platforms — from positioning and storytelling to tone of voice.
  
  
• Strong understanding of social media, digital culture, and how people engage with brands online.
  
  
• Deep curiosity about people, culture, and the world — can spot emerging behaviors and explain why they matter.
  
  
• Strong communication and presentation skills — able to inspire clients and teams with clarity and conviction.
  
  
• A natural teacher and mentor — enjoys coaching teams to think more deeply.
  
  

Nice to Have:

• Experience working with luxury, lifestyle, or purpose-driven brands.
  
  
• Understanding of creative production, media, and content planning.
  
  
• Comfortable facilitating workshops and strategy sessions with clients and teams.
  
  

Success in This Role Looks Like

• Brands are launched with crystal-clear strategy and emotional depth.
  
  
• Client partners brief creatives with precision and insight.
  
  
• The creative work feels consistent, distinctive, and aligned with strategy.
  
  
• Tribe X becomes known for building brands that feel alive in culture — not just present in it.
  
  

Join the Tribe

If you're ready to build one of the region's top-performing paid media departments—infused with strategy, creativity, and innovation—we'd love to hear from you. Submit your CV through the link attached.

For further questions, contact Fatma Nashaat